- Retailers Bounce Back In Brand New Year
Marketing Daily, Sarah Mahoney - Thursday, February 3, 2011
"It's been volatile and uneven since last summer or so, and ...
- Struggling Gap Names New CMO; Taps Ogilvy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
The moves are part of sweeping changes at Gap Inc.'s floundering flagshi ...
- Super Bowl Ads: Don't Forget To Vote!
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
Adbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agenc ...
- Study: For Retail, Social Media Doesn't Work
Raw, Sarah Mahoney - Thursday, February 3, 2011
For all the buzz created by social media, a new study sho ...
- Retailers Bounce Back In New Year
Raw, Sarah Mahoney - Thursday, February 3, 2011
Despite plenty of bad weather, consumers shopped up a storm in Januar ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
"The four cars are unique and exclusive to General Mills," Ed Horas ...
- NPD: Toy Sales Gained 3% In Fourth Quarter
Marketing Daily, Sarah Mahoney - Tuesday, February 1, 2011
By channel, online sales had the best year, up 22%. Sales ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Raw, Sarah Mahoney - Wednesday, February 2, 2011
Mattel is partnering with General Mills, placing custom-designed Hot Wheels pullback race ...
- Struggling Gap Names New CMO; Taps Ogilvy
Raw, Sarah Mahoney - Wednesday, February 2, 2011
Gap Inc. has named Seth Farbman--currently a managing director at Ogilvy &am ...