- Big Data Creates A Big Opportunity For Redemption
Marketing: Health, Sarah Larcker - Friday, October 11, 2013
These days, it seems every headline decrees the power of Big Dat ...
- I Am Not Your 'Target'
Marketing: Health, Sarah Larcker - Friday, May 10, 2013
My agency was recently invited to participate in a pitch about whi ...
- Lessons From Sandy: Social Media As A Lifeline
Marketing: Health, Sarah Larcker - Friday, November 9, 2012
My boss was supposed to write this article. But stranded in N ...
- Rebranding 'Brand'
Marketing: Health, Sarah Larcker - Friday, August 10, 2012
A call to "think different" pharma marketing. ...
- Dear Pharma Brands: No One 'Likes' You
Marketing: Health, Sarah Larcker - Friday, June 10, 2011
First, because of regulatory restrictions, pharma brands generally don't provide much val ...
- Privacy Versus Convenience And Connectedness: Competing Motivations
Marketing: Health, Sarah Larcker - Friday, April 8, 2011
Enabled by the Internet, we have come to expect increasing levels ...
- The Relevance Question: Balancing Brand Benefit With Patient Centricity
Marketing: Health, Sarah Larcker - Friday, December 24, 2010
At the 2010
ePatient conference in October, the Lance Armstrong Foundati ...
- About To HIT The Fan
Marketing: Health, Sarah Larcker - Friday, October 22, 2010
What are the implications of widespread networked EMR adoption in the a ...
- The Inevitable Demise Of The 'Social Media Strategist'
Marketing: Health, Sarah Larcker - Monday, August 30, 2010
The answer is not always a Facebook page and, in fact, th ...
- Does Your Brand Have Five Stars?
Marketing: Health, Sarah Larcker - Friday, July 23, 2010
It's more important than ever that brands are aware of what's bei ...
- What High School Politics Can Teach Us About Social Media
Marketing: Health, Sarah Larcker - Friday, May 28, 2010
Consider an analogy: It's your first day at a new high schoo ...