Saul Berman
Member since July 2009Contact Saul- Global & Americas Strategy & Change Leader IBM
- 400 N. Brand Blvd
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- Glendale California
- 91203 USA
Articles by Saul All articles by Saul
- Beyond Advertising: A Strategic Path To The Digital Consumer in
Online Media Daily on
07/09/2009
Today, the distinctions between advertising and marketing have blurred. As communications increasingly become digital, every contact with a consumer is an opportunity to simultaneously impact your brand while also driving action. New forms of communication must therefore combine the ROI-characteristics of direct marketing with the brand characteristics of traditional advertising.
- Media Metrics: The End of TV as We Know It in
Media Magazine on
04/17/2006
Television has an inspiring past, ripe with innovation and popular culture influence. Since its coming of age in the mid-20th century, generations of TV viewers have happily embraced the broadcast experience. For the industry, making a connection with consumers was a pretty straightforward, one-to many experience. Until recently.
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