• Partner or Perish
    It's hard to make sense of today's crowded targeting landscape. With nearly ...
  • You Are What You Buy
    There's an old saying, "You get what you pay for." Unfortunately, in ...
  • Smart Marketers Speak
    Smart marketers can sometimes be pretty secretive. After all, in the competitive ...
  • Don't Grieve for Cookies
    Is the online apocalypse upon us? Recently, Jupiter published survey results suggesting ...
  • Congratulations, You're Rich!
    Many online marketers are sitting on a similar mother lode of wealth. ...
  • Take It Easy at the Buffet
    Targeting is hard for some online advertisers to digest. Online advertising used ...
  • 2005: Lose Weight, Be Promoted!
    It's that time of year. ...
  • Has the Balance of Power Finally and Permanently Shifted?
    Although creative talent has long been at the center of most traditional ...
  • Liars or Leaders?
    A recent tour of this week's Ad:Tech New York exhibit hall uncovered ...