- Partner or Perish
Data and Targeting Insider, Scott Howe - Friday, June 24, 2005
It's hard to make sense of today's crowded targeting landscape. With near ...
- You Are What You Buy
Data and Targeting Insider, Scott Howe - Friday, May 27, 2005
There's an old saying, "You get what you pay for." Unfortunately, ...
- Smart Marketers Speak
Data and Targeting Insider, Scott Howe - Friday, April 29, 2005
Smart marketers can sometimes be pretty secretive. After all, in the competiti ...
- Don't Grieve for Cookies
Data and Targeting Insider, Scott Howe - Friday, April 1, 2005
Is the online apocalypse upon us? Recently, Jupiter published survey results suggesti ...
- Congratulations, You're Rich!
Data and Targeting Insider, Scott Howe - Friday, March 4, 2005
Many online marketers are sitting on a similar mother lode of wealt ...
- Take It Easy at the Buffet
Data and Targeting Insider, Scott Howe - Friday, February 4, 2005
Targeting is hard for some online advertisers to digest. Online advertising us ...
- 2005: Lose Weight, Be Promoted!
Data and Targeting Insider, Scott Howe - Friday, January 7, 2005
It's that time of year. ...
- Has the Balance of Power Finally and Permanently Shifted?
Data and Targeting Insider, Scott Howe - Monday, December 13, 2004
Although creative talent has long been at the center of most tradition ...
- Liars or Leaders?
Data and Targeting Insider, Scott Howe - Thursday, November 11, 2004
A recent tour of this week's Ad:Tech New York exhibit hall uncover ...