Sharon Napier

Articles by Sharon All articles by Sharon

• Three Industry Stages in Three Weeks: What Agency Leaders Need to Know in MAD on 05/07/2026
  

  The role of agencies is being redefined in real time. The agencies that win will be the ones that adapt to this reality-integrating how they work, building the right partnerships, and taking real accountability for outcomes.

• Agencies, It's Time To Be Our Boldest Advocates in MAD on 07/24/2024
  

  Here are five things agencies can focus on to build an agency brand that wins business and makes magic.

• The Precarious State Of The Powerful Handshake And Why Intentional Human Connection Matters in MAD on 06/13/2024
  

  COVID changed how we greet each other in work and life. The common greeting that once set the tenor of a meeting came to a grinding halt. I was recently elbow bumped at an event. I'm a hugger, not to mention a strong handshaker.

• Brand Lessons From The Court in Marketing Daily on 03/29/2010
  

  Syracuse University fans are in mourning. That is the power of a strong brand.

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