- I Heard It Through The Grapevine
Metrics Insider, Mike Donahue, Duke Fanelli, Sherrill Mane - Thursday, July 12, 2012
Making Measurement Make Sense (3MS) has provided principles and solutions to pressi ...
- Screens to the nth: What People are Doing... And Why?
Metrics Insider, Sherrill Mane - Thursday, June 14, 2012
Without indulging your scientific side, and going strictly on your powers ...
- Whither The Viewable Impression Pilots?
Metrics Insider, Mike Donahue, Duke Fanelli, Sherrill Mane - Friday, May 18, 2012
Industry discussions of viewable ad impressions and cross-media platform comparability using comm ...
- All Roads Lead To 3MS
Metrics Insider, Sherrill Mane - Friday, April 20, 2012
Two days ago, I had the pleasure of briefing the industry th ...
- Of Myths And Missives
Metrics Insider, Mike Donahue, Duke Fanelli, Sherrill Mane - Wednesday, March 21, 2012
Lately 3MS has been widely referenced in blog posts and presentations ...
- HearWatchSay: Listening To And Following Consumers
Metrics Insider, Sherrill Mane - Wednesday, February 22, 2012
As media and communication vehicles proliferate and old measurement constructs are render ...
- Rooting Out Worst Practices
Metrics Insider, Sherrill Mane - Wednesday, January 25, 2012
Perhaps we can make 2012 the year when "Best Practices for Conducti ...
- 2012: A Measurement Odyssey
Metrics Insider, Sherrill Mane - Wednesday, December 14, 2011
As I thought about the different ways this column could close o ...
- Of Principles, Solutions And Pilots (No, We Are Not Creating PSPs)
Metrics Insider, Sherrill Mane - Tuesday, November 22, 2011
The ecosystem-wide initiative, Making Measurement Make Sense (3MS) is now moving fr ...
- Demo R& Fs: Back to the Future?
Metrics Insider, Sherrill Mane - Tuesday, September 20, 2011
As part of their joint initiative, "Making Measurement Make Sense," The AN ...
- "The Affluent Effect": Consumers In A Digital World
Engage:Affluent, Sherrill Mane - Wednesday, August 31, 2011
One-fifth of U.S. households, 24 million to be exact, holds approximately 6 ...
- Practice Makes Perfect -- Or Does It?
Metrics Insider, Sherrill Mane - Wednesday, August 3, 2011
Online ad effectiveness research is an imperfect science. But if we app ...