- Product Sampling Is The 'Anti-Promotion'
Marketing: CPG, Sherry Orel - Wednesday, August 23, 2017
Marketers like to put things into buckets. Are you a digital ...
- The Next Frontier: The In-Store Shopping Experience
Marketing Daily, Sherry Orel - Monday, August 26, 2013
As online shopping continues to increase, more and more consumers are conte ...
- Bullet-Proof Your Earned Media Campaign
Marketing Daily, Sherry Orel - Thursday, March 21, 2013
Earned media isn't always a good thing. It works when the rig ...
- Spring Break: Ignore At Your Own Risk
Engage:Millennials, Sherry Orel - Tuesday, November 20, 2012
Mention the words "spring break" to marketers, and many turn up the ...
- Success Means More, More, More Mobile
Marketing: Causes, Sherry Orel - Monday, December 19, 2011
In a down economy everyone has to make hard choices about h ...
- Measurement That Really Counts
Marketing Daily, Sherry Orel - Wednesday, August 24, 2011
Marketers have long used impressions to measure the value of a campaig ...