Barbara Sullivan
Member since February 2008Contact Barbara- Managing Partner Sullivan & Company
- 645 Madison Avenue
- New York New York
- 10022 USA
Articles by Barbara All articles by Barbara
- Evolution To Manifest Itself In 2015 in
Marketing Daily on
12/04/2014
My loyalty to Delta Airlines wasn't born out of its massive advertising campaigns, or an affinity for the "Keep Climbing" slogan - instead, it grew from a small customer service moment that brought the company's brand story to life for me.
- Five Key Approaches To The Frugal Mindset in
Marketing Daily on
11/24/2008
When customers are in a frugal mindset, they are still making decisions. In fact, their decisions are even more important because the cost of making a mistake is greater. As marketers, your job is to help them make the best decisions for them. If you are respectful and respond to their needs, you have an opportunity to forge even stronger relationships and greater loyalty.
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