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STEPHEN DIMARCO


Contact MediaPost Editorial
  • A Brand Blueprint For Marketing On Facebook
    Metrics Insider, Stephen DiMarco - Tuesday, August 3, 2010
    A few weeks back, fellow Metrics Insider Josh Chasin delivered a well-consider ...
  • Research Can Spur The Next Wave Of Digital Media Spending
    Metrics Insider, Stephen DiMarco - Tuesday, July 6, 2010
    For some time now, I've wondered when the digital media industry wi ...
  • Big Brand Theory: The Expanding Universe Of Online Branding
    Metrics Insider, Stephen DiMarco - Tuesday, June 1, 2010
    Can you imagine witnessing the evolution of the universe from its earlie ...
  • Campaign Attribution Isn't A Zero-Sum Game
    Metrics Insider, Stephen DiMarco - Tuesday, May 4, 2010
    Let's face it, we all want due credit for our work. That ...
  • Three Nuggets From The Omniture Summit 2010
    Metrics Insider, Stephen DiMarco - Tuesday, April 6, 2010
    Because it's still relatively new compared to other measurement practices within companie ...
  • Busting The Big Digital Media Myths
    Metrics Insider, Stephen DiMarco - Friday, February 26, 2010
    Whether it was unadulterated optimism about the growth of online media, ...
  • Audience Insights, Not Audience Measurement
    Metrics Insider, Stephen DiMarco - Tuesday, January 26, 2010
    I find myself quoting Randall Rothenberg, Chairman of the IAB, more a ...
  • The Future Of The Marketing Dashboard
    Metrics Insider, Stephen DiMarco - Friday, December 11, 2009
    If conversations with clients are a good indication of the future, th ...
  • Get Your Search House In Order For The Holidays
    Metrics Insider, Stephen DiMarco - Friday, November 6, 2009
    The numbers are in. The National Retail Federation (NRF) is, not surprisingl ...
  • Confused? Three Must-Haves For Your Après-Recession Marketing Plan
    Metrics Insider, Stephen DiMarco - Friday, September 18, 2009
    The double-whammy of irrational consumers on top of a waning recession pos ...
  • How Much Is Our Behavior Worth?
    Metrics Insider, Stephen DiMarco - Friday, August 14, 2009
    Looking to add to your summertime reading list? I recommend the n ...
  • The Internet Vs. Al Ries
    Metrics Insider, Stephen DiMarco - Friday, June 26, 2009
    In a trade publication last month, marketing guru Al Ries proudly declar ...
  • Digital Summit Spawns Actionable Ideas
    Metrics Insider, Stephen DiMarco - Friday, May 22, 2009
    Last week marked the sixth anniversary of TNS Media and Compete's Digit ...
  • How Twitter Can Drive Your Bottom Line
    Metrics Insider, Stephen DiMarco - Friday, May 1, 2009
    "Yes, I have tweeted." If you're a fan of Stephen Colbert, you' ...
  • Winning The Game: How To Become A Moneyball Marketer
    Metrics Insider, Stephen DiMarco - Friday, March 27, 2009
    In his book, "Moneyball: The Art of Winning an Unfair Game," Micha ...
  • Powerball Vs. Moneyball Marketing
    Metrics Insider, Stephen DiMarco - Friday, February 27, 2009
    February marks the slow transition from pro football to Major League Basebal ...
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