- Wagging Our Own Long Tail
Mobile Insider, Steve Smith - Thursday, November 8, 2007
After broaching the long tail theme last week, the off-deck mobile conte ...
- 'I Am Going After TV Budgets'
Mobile Insider, Steve Smith - Tuesday, November 6, 2007
Rhythm New Media CEO Ujjal Kohli was in a bold mood wh ...
- Scoring The Lead
Data and Targeting Insider, Steve Smith - Friday, November 2, 2007
Understanding the likelihood that an incoming customer will convert, or even ...
- Nice Head Kill, Sweetie
Mobile Insider, Steve Smith - Thursday, November 1, 2007
My otherwise sweet 15-year-old daughter is an accomplished assassin -- and h ...
- Calling Up The Long Tail
Mobile Insider, Steve Smith - Tuesday, October 30, 2007
Anyone trying to stay current with pop culture tastes should take ...
- I'll Take My Profile To Go
Data and Targeting Insider, Steve Smith - Friday, October 26, 2007
The thing about a "personal profile" is that it generally isn't ve ...
- CTIA: The Home Game
Mobile Insider, Steve Smith - Thursday, October 25, 2007
Call me jaded, but I have an aversion to CTIA. I we ...
- Looking For Scale
Mobile Insider, Steve Smith - Tuesday, October 23, 2007
The mobile industry seems to be responding to recent criticism that, ...
- Less Is Enough
Data and Targeting Insider, Steve Smith - Friday, October 19, 2007
How many behavioral segments can most publishers really service with any reasonab ...
- This SMS is Brought To You By...
Mobile Insider, Steve Smith - Thursday, October 18, 2007
One of the core lessons of mobile marketing is how, in t ...
- Sprint Ahead... To Mass Media
Mobile Insider, Steve Smith - Tuesday, October 16, 2007
After losing subscribers and its CEO, Sprint has decided to take i ...
- Getting Into The Conversation
Data and Targeting Insider, Steve Smith - Friday, October 12, 2007
Marketers continue to seek ways of scraping and mining the most comm ...
- Catching Up On My Reading
Mobile Insider, Steve Smith - Thursday, October 11, 2007
After my last column on Amazon's new music download store, several reade ...
- Amazon Raises The Bar For Apple
Mobile Insider, Steve Smith - Tuesday, October 9, 2007
Apple is one company that is not used to being left behin ...
- Who Do You Trust?
Data and Targeting Insider, Steve Smith - Friday, October 5, 2007
Sometimes we take a detour from the usual cast of characters ...
- Hot Or Not: The Sampling Engine
Mobile Insider, Steve Smith - Thursday, October 4, 2007
Regular readers of these columns know that I manage to embarrass ...
- Make My World Clickable
Mobile Insider, Steve Smith - Tuesday, October 2, 2007
I don't venture out into nature all that much, because I fi ...
- Mobile's Interesting Mix
Data and Targeting Insider, Steve Smith - Friday, September 28, 2007
Here in the U.S., most of the discussion of behavioral targeting in ...
- Who Is Driving The Growth Bus?
Mobile Insider, Steve Smith - Thursday, September 27, 2007
The predictions of mobile marketing growth often lack a clear rationale fr ...
- Carriers Are Finally Getting WAPPED
Mobile Insider, Steve Smith - Tuesday, September 25, 2007
In yet another sign that media, not carriers, are driving the b ...
- We Don't Need No Steenken' Carriers
Show Daily, Steve Smith - Tuesday, September 25, 2007
I am getting the distinct feeling that the mobile carriers may ha ...
- Another Shoe Drops: Acxiom Buys EchoTarget
Data and Targeting Insider, Steve Smith - Friday, September 21, 2007
Another week, another acquisition. Longtime direct mail marketer Acxiom purchased re-targeting a ...
- Testing, One, Two, Google - Testing, One, Two Google
Mobile Insider, Steve Smith - Thursday, September 20, 2007
Digital news outlets were awash in headlines and warmed-over press releases regardi ...
- G-Phone, Hell! Where Is My Mario Phone?
Mobile Insider, Steve Smith - Tuesday, September 18, 2007
As the clock ticked past 1:30 am the other night and ...
- The Next Differentiators: Transparency and Quality?
Data and Targeting Insider, Steve Smith - Friday, September 14, 2007
"If anyone should be bored with the ad network business, it shou ...
- Shopping: The Mobile Game
Mobile Insider, Steve Smith - Thursday, September 13, 2007
I confess that there are many times when I do not fe ...
- That Midget Bastard Is Pretty Smart
Mobile Insider, Steve Smith - Tuesday, September 11, 2007
Video search is not an easy trick. Every time I dip in ...
- Email's Billboard Effect
Data and Targeting Insider, Steve Smith - Friday, September 7, 2007
When you start linking user behaviors across channels, you stop speculating abo ...
- An Open Question...
Mobile Insider, Steve Smith - Thursday, September 6, 2007
hat the hell is mobile search anyway? I ask this after spendi ...
- This Conversations Is Brought To You By...
Mobile Insider, Steve Smith - Tuesday, September 4, 2007
According to some recent stats, there are over 20 billion SMS messag ...