- House Odds
Media Magazine, Steve Smith - Thursday, May 25, 2006
State lotteries are long shots indeed, but here's an inside tip: Adverti ...
- 1998 Meets 2006
Mobile Insider, Steve Smith - Tuesday, June 13, 2006
Last week's Mobile Marketing Forum, put on by the Mobile Marketing Associatio ...
- Following the Interested
Data and Targeting Insider, Steve Smith - Friday, June 9, 2006
While MSN, Google, and Yahoo lurch towards incorporating some kind of behavior ...
- How Much Entertainment Can We Afford?
Media Magazine, Steve Smith - Thursday, May 25, 2006
Think gas prices are inflated? Worried about the housing "bubble"? While economis ...
- A Little Video Will Do Ya
Mobile Insider, Steve Smith - Tuesday, June 6, 2006
You have to give Amp'd credit; it's got balls. In a wirele ...
- 'It's a Free Concert from Now On'
Mobile Insider, Steve Smith - Tuesday, May 30, 2006
If you are old enough to remember those famous lines by Woodsto ...
- E-mail And BT: Where Everybody Knows Your Name
Data and Targeting Insider, Steve Smith - Friday, May 26, 2006
What happens when behavioral tracking techniques join e-mail delivery systems, when onli ...
- Texting: The Medium We Hate to Love
Mobile Insider, Steve Smith - Sunday, May 21, 2006
One of the things I love about mobile media is that consume ...
- Back In the Game
Mobile Insider, Steve Smith - Monday, May 15, 2006
The announcements about mobile in-game advertising came out of last week's Electron ...
- BT Learns to Swim, In-Stream
Data and Targeting Insider, Steve Smith - Friday, May 12, 2006
Someday, when technologies like IPTV, personalized search, set top boxes, DVRs, a ...
- Speaking Up For Voice
Mobile Insider, Steve Smith - Friday, May 5, 2006
Ironically, the most under-utilized part of the mobile phone for marketing ...
- Nudging The Envelope
Mobile Insider, Steve Smith - Sunday, April 30, 2006
Now that every marketer worth his or her salt has a sho ...
- EMarketer: The $2 Billion BT Game
Data and Targeting Insider, Steve Smith - Friday, April 28, 2006
David Hallerman is bullish on BT. In his new report from eMarkete ...
- Xero's Sum Game
Mobile Insider, Steve Smith - Monday, April 24, 2006
By giving college student users some free wireless airtime in exchange f ...
- Game Changers: The Next Generation
Media Magazine, Steve Smith - Wednesday, March 15, 2006
Where ITV, WebTV, and countless Internet-to-home-theater schemes have failed, monstrously popular vid ...
- Closing the Ad-Support Deal
Mobile Insider, Steve Smith - Sunday, April 16, 2006
Months ago, we started this column predicting that a fully ad-subsidized wirele ...
- Car Marketers Ask 'Why?'
Data and Targeting Insider, Steve Smith - Friday, April 14, 2006
No one understands the nuances of consumer behavior quite as extensively ...
- CTIA: Texting It In
Mobile Insider, Steve Smith - Sunday, April 9, 2006
Vegas doesn't have much for me. I don't drink, don't smoke, don ...
- Nonlinear: Directories
Media Magazine, Steve Smith - Thursday, February 23, 2006
MONDAY: THE BOOK A freelancer on insane deadlines engages the clichéd "pizza+zi ...
- A Few Of Our Favorite Things
Mobile Insider, Steve Smith - Sunday, April 2, 2006
One of the original aims of this column was to highlight go ...
- The Meaning Detectives: Behavioral Heats Up Offline
Data and Targeting Insider, Steve Smith - Friday, March 31, 2006
Way beyond the clickstream analysis and user tracking that informs online ...
- A Pocketful Of Coupons
Mobile Insider, Steve Smith - Monday, March 27, 2006
Using mobile phones as couponing devices was one of the first go ...
- Meanwhile, Back in the Podcasting Lab...
Mobile Insider, Steve Smith - Sunday, March 19, 2006
As video podcasting and cell phone media evolve on parallel tracks, ...
- MySpace + NPR + BT = Gather.com
Data and Targeting Insider, Steve Smith - Friday, March 17, 2006
It was just a matter of time before the new wave ...
- Too-High Hopes?
Mobile Insider, Steve Smith - Sunday, March 12, 2006
OK, OK, we get it. Major brands are speed-dialing into mobile marketi ...
- Getting In The Mobile Game
Mobile Insider, Steve Smith - Saturday, March 4, 2006
Mobile advergaming has that air of inevitability. It is not a matt ...
- Laser-Target the Creative; Micro-Measure Your Results
Data and Targeting Insider, Steve Smith - Friday, March 3, 2006
As many agencies continue merely to dabble and test, test and dabb ...
- Reach, Frequency, Brevity
Mobile Insider, Steve Smith - Sunday, February 26, 2006
I'll keep this appropriately short. Anyone contemplating in-stream mobile TV or rad ...
- Stephen King Phones It In
Mobile Insider, Steve Smith - Friday, February 17, 2006
Stephen King gave me a call the other day. Well, we're n ...
- In Search of BT
Data and Targeting Insider, Steve Smith - Friday, February 17, 2006
Behavioral targeting is about to become part of consumers' and advertisers' sear ...