Advertisers rush to reach early adopters in a small but growing mediumAdvertisers Get a Social LifeOMMA Magazine, Steve Smith - Wednesday, March 15, 2006
An open mind and a collaborative spirit are the tickets to t ...
Agency of the Year: Best Search -- iCrossingOMMA Magazine, Steve Smith - Tuesday, December 27, 2005
Beneath and Beyond the Numbers Sure, search engine marketing is largely metrics-drive ...
Mighty Morphing Power RangersOMMA Magazine, Steve Smith - Monday, June 23, 2008
The best salesman knows intuitively to size up his customer's style a ...
Pay-Per-Call Gets MobilizedOMMA Magazine, Steve Smith - Thursday, February 22, 2007
Pay-per-call seems to be the performance ad model that mobile has be ...
OurSpace: A Post-Search World?OMMA Magazine, Steve Smith - Thursday, October 26, 2006
No aspect of the digital world is permanent. ...
RAM: Playing SearchOMMA Magazine, Steve Smith - Tuesday, September 27, 2005
Geary Search may be a new division of Geary Interactive, but t ...
Agency of the Year 2009: Best Mobile: PhonevalleyOMMA Magazine, Steve Smith - Tuesday, January 5, 2010
How local can global go? Publicis Groupe's mobile marketing agency Phonevalley m ...
Staying On TargetOMMA Magazine, Steve Smith - Thursday, February 22, 2007
Why not make the most of that pricey search traffic after ...
MediaPost 2006 Online All Star: Ted MoonOMMA Magazine, Steve Smith - Friday, September 22, 2006
History buff Ted Moon learned how to take on the bigger, better-fund ...
RAM: Adding Glitz to Mobile TVOMMA Magazine, Steve Smith - Tuesday, September 27, 2005
Media odds maker Forrester Research recently predicted that TV on cell phon ...
2007 Online All Star: Curt HechtOMMA Magazine, Steve Smith - Monday, October 1, 2007
How ironic that competitive cycling is one of the driving passions ...
Not Ready for Prime TimeOMMA Magazine, Steve Smith - Tuesday, June 26, 2007
While Google and Yahoo dominate Web search, neither has been able ...
The Next Frontier: SearchOMMA Magazine, Steve Smith - Tuesday, November 28, 2006
We're all search engines now. ...
One Brand, Many FacesOMMA Magazine, Steve Smith - Thursday, August 24, 2006
Direct response marketing typically hammers a message relentlessly through one channel ...
Look Who's Gaming NowOMMA Magazine, Steve Smith - Thursday, December 29, 2005
With soccer moms among the fastest-growing demos in gaming, marketers have ...
Can Hyper-Distribution Learn to Hyper-Collect?OMMA Magazine, Steve Smith - Friday, May 1, 2009
"Hyper-distribution" was the catchword of 2008. Get your content out there, publishe ...
Best Online Publishers: TechnologyOMMA Magazine, Steve Smith - Monday, January 29, 2007
The resilience of CNET in the face of so many consumer technolo ...
The Next Frontier: Web 2.0OMMA Magazine, Steve Smith - Tuesday, November 28, 2006
For many marketers, the overused "Web 2.0" moniker is synonymous with t ...
The Great Wi-Fi WayOMMA Magazine, Steve Smith - Wednesday, January 2, 2008
There are easier ways to test a free ad-supported Wi-Fi service th ...
Talking AdsOMMA Magazine, Steve Smith - Thursday, July 20, 2006
It may seem like your morning drive-time programming, but don't mistake podcasti ...
Intriguing PremisesOMMA Magazine, Steve Smith - Tuesday, February 21, 2006
In a novel marketing mash-up, TLC Industries, a Schaumburg, Ill.-based maker ...
Video Games Get RealOMMA Magazine, Steve Smith - Tuesday, July 14, 2009
From the first days of Pong, the video game industry has be ...
Industry Watch: Wireless Wars in the TrenchesOMMA Magazine, Steve Smith - Tuesday, November 28, 2006
With 200 million U.S. subscribers and household penetration already around 70 percen ...