- The Mobile Super Bowl We Missed
Mobile Insider, Steve Smith - Tuesday, February 9, 2010
For several years now, a number of mobilistas like me have be ...
- Is Behavioral Targeting Being Used for Click Fraud?
Data and Targeting Insider, Steve Smith - Friday, February 5, 2010
Spyware was and still is the bane of neophyte PC users. ...
- The Mobile Multiple
Mobile Insider, Steve Smith - Friday, February 5, 2010
I really believe that mobile advertising offers marketers a platform for engageme ...
- The Lost Art of Sponsorship
Mobile Insider, Steve Smith - Tuesday, February 2, 2010
Now that a bit of the fervor over branded apps has di ...
- From Black Box to Legos: Democratizing Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, January 29, 2010
Back in the day... Yeah, here I go again, waxing nostalgic f ...
- Selling The IPad To Ourselves
Mobile Insider, Steve Smith - Thursday, January 28, 2010
Whenever you hear an ace pitchman like Steve Jobs start a presentati ...
- Taking Mobile's Measure, Again... And Again
Mobile Insider, Steve Smith - Tuesday, January 26, 2010
Can't anyone in the mobile industry count? The frustration over getting reliab ...
- Rest Assured, Citizen: Privacy Gets a RoboCop
Data and Targeting Insider, Steve Smith - Monday, January 25, 2010
If everyone wants self-regulation with teeth -- self-regulation that convinces skeptical priva ...
- Service With A Smile
Mobile Insider, Steve Smith - Thursday, January 21, 2010
My mobile bookmarks runneth over. A little adventure in mobile Web browsi ...
- Brands On Mobile: In the Form Of A Question, Please
Mobile Insider, Steve Smith - Tuesday, January 19, 2010
Why can't I pop most brand names into my mobile browser a ...
- Interested? Personalization Requires Collaboration
Data and Targeting Insider, Steve Smith - Friday, January 15, 2010
Personalization has always been a very tough nut to crack. Generally, mo ...
- Finding Its Voice Again: De-Commoditizing The News
Mobile Insider, Steve Smith - Thursday, January 14, 2010
As news from Haiti comes first to many of us via o ...
- Can Google's 'Near Me Now' Use A Little Yelp?
Mobile Insider, Steve Smith - Tuesday, January 12, 2010
Conceptually, there is nothing new to Google's "Near me now" search functio ...
- Will My Kindle Get Company?
Mobile Insider, Steve Smith - Thursday, January 7, 2010
If my movie-Bible memory serves, it only took God two tablets ...
- Retailers Are Still Back On The Desktop
Mobile Insider, Steve Smith - Tuesday, January 5, 2010
Lo and behold, it turns out that I am becoming my o ...
- Take Two Targeted Ads and Call Me In the Morning
Data and Targeting Insider, Steve Smith - Thursday, December 31, 2009
Among all of the possible messaging goals a marketer might get assigne ...
- Reading Through the Funny Pages
Mobile Insider, Steve Smith - Wednesday, December 30, 2009
"So what have you been reading," my erudite friend asks. I kn ...
- Rich Media For All
Mobile Insider, Steve Smith - Tuesday, December 29, 2009
MMS continues to be one of the missed opportunities of mobile marketi ...
- Eleventh-Hour Mobile Santa
Mobile Insider, Steve Smith - Thursday, December 24, 2009
When I reach into my gift bag of Christmas media memories, t ...
- Enter the App Age?
Mobile Insider, Steve Smith - Tuesday, December 22, 2009
"Who the hell ordered 'Turkish Hits' for their iPhone?" "I was curious ...
- Having The Big Cookie Talk
Data and Targeting Insider, Steve Smith - Friday, December 18, 2009
The crushing irony of digital privacy is that all attempts to addre ...
- Warming Up The Mobile TV Tubes
Mobile Insider, Steve Smith - Thursday, December 17, 2009
I think down the road video is one more instance when mobi ...
- The Return of the Ranting Grinch: The Dropped Calls Of 2009
Mobile Insider, Steve Smith - Tuesday, December 15, 2009
Enough of the holiday cheeriness. Last week I called out some ...
- Dumbing Down Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, December 11, 2009
Looking at customers through a behavioral lens is considerably different than looki ...
- A Few Of My Favorite Mobile Things
Mobile Insider, Steve Smith - Thursday, December 10, 2009
"You have no Christmas spirit," my partner says for the tenth ti ...
- Google Goggles And Their Goo-Goo-Goo-Ga-ly Eyes
Mobile Insider, Steve Smith - Tuesday, December 8, 2009
I think I broke Google. If any of you are having troub ...
- Attributing Behavior 'Wholisitically'
Data and Targeting Insider, Steve Smith - Friday, December 4, 2009
At this summer's OMMA Behavioral and this fall's OMMA AdNets conferences, referenc ...
- EReaders: Birthing a Middle-Child Gadget
Mobile Insider, Steve Smith - Thursday, December 3, 2009
"Wouldn't you like one of those GPS thingies for your car inste ...
- Learning (Again) From Porn
Mobile Insider, Steve Smith - Tuesday, December 1, 2009
While major media have been scrambling to make their mobile apps a ...
- Targeting Goes Ultra
Data and Targeting Insider, Steve Smith - Friday, November 27, 2009
The local mobile social media market seems to be exploding this seaso ...