- CTIA: Texting It In
Mobile Insider, Steve Smith - Sunday, April 9, 2006
Vegas doesn't have much for me. I don't drink, don't smoke, don ...
- Nonlinear: Directories
Media Magazine, Steve Smith - Thursday, February 23, 2006
MONDAY: THE BOOK A freelancer on insane deadlines engages the clichéd "pizza+zi ...
- A Few Of Our Favorite Things
Mobile Insider, Steve Smith - Sunday, April 2, 2006
One of the original aims of this column was to highlight go ...
- The Meaning Detectives: Behavioral Heats Up Offline
Data and Targeting Insider, Steve Smith - Friday, March 31, 2006
Way beyond the clickstream analysis and user tracking that informs online ...
- A Pocketful Of Coupons
Mobile Insider, Steve Smith - Monday, March 27, 2006
Using mobile phones as couponing devices was one of the first go ...
- Meanwhile, Back in the Podcasting Lab...
Mobile Insider, Steve Smith - Sunday, March 19, 2006
As video podcasting and cell phone media evolve on parallel tracks, ...
- MySpace + NPR + BT = Gather.com
Data and Targeting Insider, Steve Smith - Friday, March 17, 2006
It was just a matter of time before the new wave ...
- Too-High Hopes?
Mobile Insider, Steve Smith - Sunday, March 12, 2006
OK, OK, we get it. Major brands are speed-dialing into mobile marketi ...
- Getting In The Mobile Game
Mobile Insider, Steve Smith - Saturday, March 4, 2006
Mobile advergaming has that air of inevitability. It is not a matt ...
- Laser-Target the Creative; Micro-Measure Your Results
Data and Targeting Insider, Steve Smith - Friday, March 3, 2006
As many agencies continue merely to dabble and test, test and dabb ...
- Reach, Frequency, Brevity
Mobile Insider, Steve Smith - Sunday, February 26, 2006
I'll keep this appropriately short. Anyone contemplating in-stream mobile TV or rad ...
- Stephen King Phones It In
Mobile Insider, Steve Smith - Friday, February 17, 2006
Stephen King gave me a call the other day. Well, we're n ...
- In Search of BT
Data and Targeting Insider, Steve Smith - Friday, February 17, 2006
Behavioral targeting is about to become part of consumers' and advertisers' sear ...
- Rule No. 1: Be Of Use
Mobile Insider, Steve Smith - Tuesday, February 14, 2006
My real estate agent just sent me one of those cheesy groce ...
- The Return Of The CTR: Clicking On Mobile
Mobile Insider, Steve Smith - Saturday, February 4, 2006
Word is abroad that the relatively few mobile ad campaigns now runni ...
- Activating the Physical World
Mobile Insider, Steve Smith - Monday, January 30, 2006
One word, just one word: CueCat. You interactive marketers with any memo ...
- This Phone is Being Brought to You By...
Mobile Insider, Steve Smith - Tuesday, January 24, 2006
Let's inaugurate this column on mobile marketing with a real flyer, sha ...
- The iPod's Quiet Rival
Media Magazine, Steve Smith - Thursday, January 26, 2006
Meanwhile, back at Sony... While the iPod grabbed headlines, last year's
other- The 57% Solution
Media Magazine, Steve Smith - Thursday, July 20, 2006
Text messaging is all the rage, but sometimes a simple dial-in remai ...
- Much Less Is More
Media Magazine, Steve Smith - Thursday, October 26, 2006
As media fragment into ever smaller shards, so do the ads. ...
- Baths of a Nation
Media Magazine, Steve Smith - Thursday, January 26, 2006
Who knew that high-thread-count, granite-topped America wants to celebrate its own desi ...
- Fingers to the Wind
OMMA Magazine, Steve Smith - Thursday, October 26, 2006
Search category growth is a moving target ...
- Hard Target
OMMA Magazine, Steve Smith - Thursday, October 26, 2006
Ready, aim, segment: adventures in search targeting ...
- Built for Speed
OMMA Magazine, Steve Smith - Thursday, September 21, 2006
Any interactive media planner looking ahead to 2007 has Google, YouTube, a ...
- Getting In The Front Door
OMMA Magazine, Steve Smith - Thursday, August 24, 2006
In an age of fragmentation and user controlled media, even door-to-door salesm ...
- Send In the Ads
OMMA Magazine, Steve Smith - Thursday, July 20, 2006
In 2004, the business pitches for wireless data services almost always start ...
- Querying The Next Generation
OMMA Magazine, Steve Smith - Tuesday, February 21, 2006
Providers boldly go beyond the desktop to the next frontier. ...
- Safe for Mom and Pop
OMMA Magazine, Steve Smith - Thursday, October 26, 2006
Local search is evolving, with each new year promising the breakout mom ...
- Off the Hook!
OMMA Magazine, Steve Smith - Thursday, July 20, 2006
The mobile industry's best minds know the world doesn't need another rington ...
- Going, Going, Gone!
OMMA Magazine, Steve Smith - Tuesday, January 24, 2006
What ever happened to the Web's infinite ad inventory? ...