- In Search Of Mobile Targeting
Data and Targeting Insider, Steve Smith - Friday, October 31, 2008
The challenges of tracking, tagging and targeting mobile users is legendary. ...
- Measuring The Opportunities
Mobile Insider, Steve Smith - Thursday, October 30, 2008
As this column hits your mailbox, OMMA Mobile should be in fu ...
- Bejeweled Begone
Mobile Insider, Steve Smith - Tuesday, October 28, 2008
When I think about all the trouble mobile gaming has had getti ...
- I Know Just What You Would Like
Data and Targeting Insider, Steve Smith - Friday, October 24, 2008
Clothing sizes for women are notoriously, maddeningly arbitrary. Two years ago, myShape.c ...
- Wapped Upside My Head
Mobile Insider, Steve Smith - Thursday, October 23, 2008
According to a recent survey by Azuki systems, 52% of mobile use ...
- Who Are Your Soldiers?
Mobile Insider, Steve Smith - Tuesday, October 21, 2008
Viral marketing campaigns are notoriously unpredictable. Until you send an edgy pie ...
- Pumping Up Email IQ With Catalog RFM
Data and Targeting Insider, Steve Smith - Friday, October 17, 2008
In many ways, online behavioral targeting merely formalizes techniques that direct markete ...
- What's On Tonight?
Mobile Insider, Steve Smith - Thursday, October 16, 2008
This whirlwind tour of mobile video comes to an end for n ...
- Clip-Snackin' Good
Mobile Insider, Steve Smith - Tuesday, October 14, 2008
My ongoing tour of mobile video this week brings me to cl ...
- Revenue Science: On Standards, Those Verticals, and Independence
Data and Targeting Insider, Steve Smith - Friday, October 10, 2008
This week, the Behavioral Targeting Standards Consortium (BTSC), announced an Advisory Boa ...
- Mobile TV: 'There Was a Key... There Has to Be a Key'
Mobile Insider, Steve Smith - Thursday, October 9, 2008
Tuesday night I discovered the best part of having mobile TV. Y ...
- Mobile TV: Ahead To The Past
Mobile Insider, Steve Smith - Tuesday, October 7, 2008
It's a good thing that the underlying technology of MediaFLO mobile ...
- Scaling The Video Opportunity
Data and Targeting Insider, Steve Smith - Friday, October 3, 2008
Until recently, applying behavioral targeting against video advertising suffered the obvious proble ...
- The Future Of Media: Mobile
MediaDailyNews, Steve Smith - Friday, October 3, 2008
If the first digital decade was about personalization and individual control, th ...
- Browsing Too Deep
Mobile Insider, Steve Smith - Thursday, October 2, 2008
I am getting a chance to browse randomly on my small batte ...
- Teach the World to Ping
Media Magazine, Steve Smith - Thursday, October 2, 2008
This summer's Olympics served as a test bed for emerging media ...