- The Mobile Campaign Of 2012: Romney And Obama Have Early App Gaffes
MoBlog, Steve Smith - Tuesday, August 14, 2012
Romney's VP app got scooped by the press in revealing his Ry ...
- Obama Organizer App Raises Privacy Fears
Mobile Marketing Daily, Steve Smith - Monday, August 13, 2012
The latest iOS/Android app from team Obama raises the 'creepy' red fl ...
- More Than Multi-Screening: Olympics Viewers Crafting Their Own Personalized Coverage
MoBlog, Steve Smith - Monday, August 13, 2012
UK viewers not only use mobile to track the Games wherever th ...
- American Heart Association Targets Awareness With Engagement, Reaps Donation Interest
Data and Targeting Insider, Steve Smith - Friday, August 10, 2012
By targeting the right audience with ads that encouraged interaction and informati ...
- Breaking The M-Payments Logjam? Major Players And Rivals Join ETA Committee
Mobile Marketing Daily, Steve Smith - Friday, August 10, 2012
In announcing a Mobile Payments Committee that includes almost all of t ...
- Cartoon Network Puts Toons/Games Multitasking On One Mobile Screen
MoBlog, Steve Smith - Friday, August 10, 2012
Is Turner's new Cartoon Network app just caving to limited attention spa ...
- Trend Becomes Reflex: Mobile Evolving As The Here-And-Now Medium
Mobile Insider, Steve Smith - Thursday, August 9, 2012
As mobile devices weave their way into everyday living, smart marketers wi ...
- Skin Tight Mobile: Wearable Tech A $6 Billion Market By 2016
Mobile Marketing Daily, Steve Smith - Thursday, August 9, 2012
"Mobile" soon will mean much more than phones. As smart watches, sma ...
- Big Mo For 'SoMo': Quarter of Americans Access Social Nets By Phone
MoBlog, Steve Smith - Thursday, August 9, 2012
History may show that the Web was merely an interim technology f ...
- 'Seventeen' Mag Gets Super M-Activated For Back-To-School
Mobile Marketing Daily, Steve Smith - Wednesday, August 8, 2012
'Seventeen' magazine stuffs over 250 mobile moments into its new issue, hopi ...
- It Is A Reflex Now: Almost Half Of Smartphone Owners Now Using Shopping Apps
MoBlog, Steve Smith - Wednesday, August 8, 2012
With 45 million Americans using shopping apps, the association between cell phon ...
- Potpourri: iAd Redux, Brand Flash Cards, An Infinite Trailer, And Elvis Too
Mobile Insider, Steve Smith - Tuesday, August 7, 2012
Is is summer catch-up time. A few of these little but go ...
- Now Onto The 'Year Of AR' And The Post-Smartphone Era?
MoBlog, Steve Smith - Tuesday, August 7, 2012
Augmented Reality truly takes off when it gets embedded in eyewear, sa ...
- Mobile Women Bring Home Social TV Olympic Gold
Mobile Marketing Daily, Steve Smith - Monday, August 6, 2012
It's official. Social TV Tweeting is a predominately mobile activity, as initi ...
- Furby Is Back...And All App-ed Up
Mobile Marketing Daily, Steve Smith - Monday, August 6, 2012
There was no way the relentlessly irritating Furby robotic toy could co ...
- Papa Murphy's Boasts 100K SMS Database And Up To 18% Coupon Redemptions
MoBlog, Steve Smith - Monday, August 6, 2012
Sticking with SMS, Papa Murphy's increasingly popular "Tank 'N Bake" chain ...
- Data Is Power? Obama App Makes Anyone A Political Bean Counter
Data and Targeting Insider, Steve Smith - Monday, August 6, 2012
The new Obama app is a great example of how putting da ...
- Huffington iPad Mag Goes To Free Model
Mobile Marketing Daily, Steve Smith - Friday, August 3, 2012
Only days after News Corp.'s "The Daily" announced major staff cutbacks f ...
- Almost Half Of NBC's Olympics Video Streams On Devices
Mobile Marketing Daily, Steve Smith - Friday, August 3, 2012
Mobile access to NBC's Olympics coverage has been impressive, with more th ...
- Old Bay Seasoning Almost Gets Me To Play With My Food The AR Way
MoBlog, Steve Smith - Friday, August 3, 2012
AR is the new QR -- and I don't mean that necessari ...
- Design Or Die: Amazon Keeps Near-Missing Its Netflix And Apple Challenge
Mobile Insider, Steve Smith - Thursday, August 2, 2012
Amazon keeps missing the opportunity to pull me away from spending ...
- iPad Sales Are Driving Massive Tablet Growth
MoBlog, Steve Smith - Thursday, August 2, 2012
iPad shipments were so strong in Q2 that they even beat Apple ...
- Ad Network CPX Makes Its Mobile Move
Mobile Marketing Daily, Steve Smith - Wednesday, August 1, 2012
Another Web ad net has followed the usage patterns and the invento ...
- The Don Draper Game: Agency Sim Comes To iPhone
MoBlog, Steve Smith - Wednesday, August 1, 2012
File this under "what took so long?" An ad agency sim com ...