- Up To 10% Of Subscribers May Be Watching Netflix's Screen-Agnostic 'House Of Cards'
MoBlog, Steve Smith - Monday, February 11, 2013
Binge viewing of TV series across countless personal screens may be t ...
- Google's Big Move: Targeting Contexts, Not Screens
Data and Targeting Insider, Steve Smith - Friday, February 8, 2013
By blurring the lines among desktop, tablet and mobile screens, Google ...
- Apple, Samsung Wants Your Cool Kids
MoBlog, Steve Smith - Friday, February 8, 2013
Ever more competitors are smelling Apple's brand weakness and taking direct a ...
- Video Matters: For HBO, Story Sells Story
Mobile Insider, Steve Smith - Thursday, February 7, 2013
Can mobile really move the goods? HBO found that if they cou ...
- Heineken Apps Target Customers' Sense Of Adventure
MoBlog, Steve Smith - Thursday, February 7, 2013
The imported beer brand maintains an ambitious schedule of branded apps, oft ...
- Twitter: Yep, We Bought Bluefin
Mobile Marketing Daily, Steve Smith - Wednesday, February 6, 2013
In confirming its rumored acquisition of social TV measurement firm Bluefin Lab ...
- Lipton Rides Instagram's Positive Mood
MoBlog, Steve Smith - Wednesday, February 6, 2013
Mobile media forces advertisers to think beyond targeting media and instead targ ...
- eHarmony Optimizes For Conversion: Mobile Can Touch The Heart While Sealing the Deal
Mobile Insider, Steve Smith - Tuesday, February 5, 2013
To convert browsers to paying members, eHarmony has learned to target mobiliz ...
- Report: Twitter Buying Bluefin, Arming For Social TV Push
Mobile Marketing Daily, Steve Smith - Tuesday, February 5, 2013
Twitter is reportedly about to make its largest acquisition to date ...
- 'Iron Man 3' Grabs Moviegoer Interest With Cliffhanger Super Bowl Ad
MoBlog, Steve Smith - Tuesday, February 5, 2013
Who won the movie advertiser sweepstakes during Sunday's Super Bowl? Fandango use ...
- Social TV Consolidation: Dijit Acquires Developer Of Miso
Mobile Marketing Daily, Steve Smith - Monday, February 4, 2013
The cluttered second-screen market of apps that enhance and discover video conte ...
- Super Bowl Ad Winner? Twitter In A Walk
Mobile Marketing Daily, Steve Smith - Monday, February 4, 2013
Amidst all the discussion of last night's ad "winners" and "losers," Twitt ...
- Can The Second Screen Save Us From The New Tedium Of Super Bowl Ads?
MoBlog, Steve Smith - Monday, February 4, 2013
The Super Bowl ad ritual has grown stale and so self-conscious th ...
- Separating Mobile From Portable Targets
Data and Targeting Insider, Steve Smith - Friday, February 1, 2013
In order to grow up, mobile advertising needs to distinguish smartphone fr ...
- Twitter's Vine Wraps Around Half of Twitter's Video Sharing In First Week
Mobile Marketing Daily, Steve Smith - Friday, February 1, 2013
Only a week in the market, Twitter's video-sharing app is responsible f ...
- Tablets To Rival Desktop For Video Viewing: Welcome To Personal TV
MoBlog, Steve Smith - Friday, February 1, 2013
According to TDG, the tablet explosion will have a major effect ...