- On New Products: Manage Expectations
Marketing Daily, Barry Curewitz - Monday, November 20, 2006
Like a team drafting a Heisman trophy winner, large companies often expe ...
- On New Products: Expand Brand Scope
Marketing Daily, Barry Curewitz, Alan Sharavsky - Monday, November 13, 2006
Procter & Gamble's expansion of the brand scope for Pampers from "absorptio ...
- On New Products: Making Big Leaps
Marketing Daily, Barry Curewitz, Alan Sharavsky - Monday, November 6, 2006
Ethnography is a way to get at the real insights necessary f ...
