- Interpublic: Behold The Rise Of The 'Mansumer'
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
Now, in a new report, Interpublic's media shop BPN has documented t ...
- Gap Pushes Out-of-Home Ads
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
With consumer attention dwindling in top markets, Gap has used new a ...
- Publicis, IBM Expand eCommerce Partnership
Online Media Daily, Steve McClellan - Wednesday, December 5, 2012
Publicis Groupe and IBM have expanded their 10-year old e-commerce partnership ...
- Publicis' Etienne Notes Growth Coming From Acquisitions, Digital
MediaDailyNews, Steve McClellan - Tuesday, December 4, 2012
Call it Publicis Groupe's September Surprise. According to company CFO Jean-Michel Etienn ...
- WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google
MediaDailyNews, Steve McClellan - Monday, December 3, 2012
WPP CEO Martin Sorrell told UBS conference attendees that WPP "could ha ...
- IPG's Roth Deems Business OK, PR Shops Remain 'Solid'
MediaDailyNews, Steve McClellan - Monday, December 3, 2012
Michael Roth, Interpublic Group CEO, says the tone of business "right n ...
- ZO, GroupM Predict Ad Spend Hits $574B By 2015
MediaDailyNews, Steve McClellan - Sunday, December 2, 2012
Top forecasters said Monday they expect modest ad-spending growth over the ne ...