Barry Janoff

Articles by Barry All articles by Barry

• MLL Plans Rebranding, Enhanced Marketing With Eye On Olympics in Marketing Insider on 10/23/2018
  

  Lacrosse organizations nationwide aim to boost the image and growth of the sport, with one major goal: to be included in the 2028 Los Angeles Summer Games.

• NFL Experience Sacked During First-Year Opening Drive in Marketing Insider on 09/25/2018
  

  This Sunday (Sept. 30), the 40,000-square-foot interactive destination will shut down, the victim in part of inflated expectations and underachieving numbers.

• U.S.Tennis Open Brings Brand Band Back Together in Marketing Insider on 08/28/2018
  

  Beginning Aug. 27, the U.S. Open will reunite the prolific - and highest-paid - tennis players over the past decade.

• International Cup Challenge A World Cup Test For U.S. Marketers, Fans, Media in Marketing Insider on 07/24/2018
  

  Fans and brands feeling down after the conclusion of the FIFA World Cup and seeing the hosting of the 2026 event as too far in the future have a respite in the International Champions Cup presented by Heineken.

• Special Olympics USA Games Marketing, Business Support Has Been 'Off The Charts' in Marketing Insider on 06/26/2018
  

  The top soccer players on the planet are now at the FIFA World Cup in Russia, but a group of equally dedicated and focused athletes will compete for their own trophies and face their own challenges next week at the 2018 Special Olympics USA Games in Seattle.

• WNBA Puts Women's Movement, Health Issues Front-And-Center in Marketing Insider on 05/22/2018
  

  The WNBA began its 22nd season this past weekend, but the 2018 campaign will be about much more than whether or not the Minnesota Lynx will face the Los Angeles Sparks in the Finals for the third consecutive year.

• Kobe Bryant Shows Athletes How To Transition To Life After Sports in Marketing Insider on 04/24/2018
  

  For some athletes, making the game-changing move from the pro sports spotlight to the next phase of their life can be a difficult task, physically, mentally and financially.

• MLB Marketing Comes Out Swinging For The 2018 Season in Marketing Insider on 03/27/2018
  

  This weekend may be the culmination of March Madness with the NCAA Men's and Women's Div. I Final Four and National Championship games, but that won't keep MLB in the dugout.

• NFL Expanding Opportunities For Sponsors, Fans At Combine, Draft in Marketing Insider on 02/27/2018
  

  With the dust from Super Bowl LIII just about settled - not soon enough for the New England Patriots, too soon for the champion Philadelphia Eagles - the NFL is activating behind its first two big events leading to the 2018 season: the Scouting Combine in Indianapolis (Feb. 25 -March 2) and the NFL Draft in Dallas (April 26-28).

• Why They Play Pro Squash In A Glass Cube In Grand Central Terminal in Marketing Insider on 01/23/2018
  

  It was installed last week and will remain there for the duration of the J.P. Morgan Tournament of Champions (TOC) squash competition, a major stop on the Professional Squash Association's World Series tour, attracting top players from the U.S. and worldwide.

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