- AGENCY PROFILE: OgilvyInteractive Worldwide
OMMA Magazine, Susan Sardone - Friday, February 2, 2001
The Ogilvy Group—the world’s eighth-largest agency network and a company with ...
- MARKET FOCUS - Online With the "Affluent-Agers"
OMMA Magazine, Susan Sardone - Tuesday, August 1, 2000
Baby Boomers are in charge, and they’re all over the web Fir ...
- MARKET FOCUS - The Young and the Wired
OMMA Magazine, Susan Sardone - Saturday, July 1, 2000
A bunch of teen sites are competing for stickiest status. The large ...
- Agency Profile: QFactor
OMMA Magazine, Susan Sardone - Tuesday, June 18, 2002
Webnet-marketing.com changes its name to reflect its emphasis on quantitative results a ...
- Agency Profile: digital@jwt
OMMA Magazine, Susan Sardone - Tuesday, June 18, 2002
The world’s first ad agency went online in ’96; its new preside ...
- Agency Profile: marchFIRST
OMMA Magazine, Susan Sardone - Monday, June 17, 2002
The No. 1 interactive agency has had some high-profile successes, and so ...
- Agency Profile: Modem Media
OMMA Magazine, Susan Sardone - Monday, June 17, 2002
Founded back in 1987 (yep, that’s right), this agency saw the potenti ...
- Agency Profile: Mediasmith, Inc.
OMMA Magazine, Susan Sardone - Tuesday, June 18, 2002
Its senior executives come from major agencies and make extensive use ...
- Agency Profile: Digitas
OMMA Magazine, Susan Sardone - Thursday, June 13, 2002
With a unique niche and a deep commitment to its clients, th ...
- Interactive Agency Meltdown (with Seven Strategies for Surviving the Fallout)
OMMA Magazine, Susan Sardone - Thursday, June 13, 2002
In the shadow of Manhattan’s Flatiron district, the headquarters of a long-establish ...
- Expedia’s Email Strategy
OMMA Magazine, Susan Sardone - Friday, June 7, 2002
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- Expedia's Email Strategy
OMMA Magazine, Susan Sardone - Wednesday, October 3, 2001
For most of 2001, online travel agents bucked the dot-com demise. Th ...
- Making Email Work
OMMA Magazine, Susan Sardone - Monday, May 13, 2002
Seven Smart Ways to Increase Email Success ...