- Segmentation Clarifies Direct Marketer's Data
Marketing Daily, Susan Rowe - Monday, August 16, 2010
Employing the use of segmentation today prepares us for the extreme natu ...
- Using Advanced Analytics To Track Web Site Hits Generated by TV Ads
Performance Insider, Susan Rowe - Thursday, June 3, 2010
The Internet ushered in a new era of performance marketing not on ...
- Media Metrics: ROI, the New Paradigm
Media Magazine, Susan Rowe - Thursday, September 1, 2005
My response to John Wanamaker's quip about not knowing which half ...