- Big Data And Marketing: Don't Believe Everything You Read
Marketing Daily, Jorge Aguilar, Susan Nelson - Monday, December 9, 2013
Big Data has the potential for real transformation. It's an opportunity ...
- Country Brands And The Olympics
Marketing Daily, Susan Nelson - Wednesday, January 27, 2010
The question is, can the Vancouver Olympics help build the Canadian bra ...
- The Great At Doing Good
Marketing Daily, Susan Nelson - Wednesday, November 18, 2009
Are the brands dedicated to health care and youth stronger than tho ...
- Staying Grounded: It's A Balancing Act
Marketing Daily, Susan Nelson - Wednesday, October 14, 2009
Companies should not let their nervousness about the economy and the changi ...
- Beyond Green
Marketing Daily, Susan Nelson - Monday, August 31, 2009
Social responsibility, from a consumer's point of view, is not what mo ...
- How Are Our Brands Doing?
Marketing Daily, Susan Nelson - Thursday, May 14, 2009
In these rough times maintaining a healthy brand requires powering on a ...
- Carefree or Not?
Marketing Daily, Susan Nelson - Wednesday, March 18, 2009
Apparently, to be considered a carefree brand you need to be eith ...
- Our Changing View Of Style
Marketing Daily, Susan Nelson - Tuesday, February 17, 2009
Stylish is one of those concepts we know when we see i ...
- And Now: Change Agent Brands
Marketing Daily, Aditi Bajaj, Susan Nelson - Wednesday, January 7, 2009
In honor of the monumental shift that will be taking place th ...
- Leadership Has Its Price
Marketing Daily, Susan Nelson - Thursday, November 6, 2008
In all of the countries covered in Brand Asset Valuator, the Unit ...
- Red State Brands Vs. Blue State Brands
Marketing Daily, Susan Nelson - Wednesday, October 8, 2008
And what of Walmart? This is probably the most interesting and dramat ...
- Who's Really Innovative?
Marketing Daily, Susan Nelson - Tuesday, September 2, 2008
We can see that a majority of these top innovative brands o ...
- Brand Olympics Vs. All-American Favorites: Who's Winning?
Marketing Daily, Susan Nelson - Friday, August 1, 2008
Compared to our other sports and sport events, the Olympics is le ...
- Authentically American
Marketing Daily, Susan Nelson - Monday, July 7, 2008
With the Fourth of July--our celebration of all things American--just having passe ...
- Where Shall We Go This Year?
Marketing Daily, Susan Nelson - Thursday, June 12, 2008
Much like our old summer fantasies, vacation spots each have their o ...
