- Marketers Think Pink for Breast Cancer Awareness
Marketing Daily, Tanya Gazdik - Monday, September 24, 2007
[Cause] One advocacy group suggests consumers question the amount of money bei ...
- Nationwide Launches New Life Insurance Product
Marketing Daily, Tanya Gazdik - Wednesday, September 19, 2007
[Financial Services] Nationwide markets to consumers via its distribution partners, and t ...
- Ikea Launching New Branding Campaign, Contest
Marketing Daily, Tanya Gazdik - Tuesday, September 18, 2007
[Retail] The effort includes a photo contest and a 60-second TV sp ...
- FDA Approves New Use of Eli Lilly Drug; Marketing Planned
Marketing Daily, Tanya Gazdik - Monday, September 17, 2007
[Pharmaceuticals] Since the new label for Evista includes new uses and ...
- Humana Aims to Reach Consumers Through Games
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2007
[Financial Services] Humana hopes to find out via monitoring consumers who a ...
- More Than Half Of Online Financial Applicants Get Cold Feet
Marketing Daily, Tanya Gazdik - Wednesday, September 12, 2007
[Financial Services] Even though a lot of consumers will research online, th ...
- Citi, AT&T Cards Offer Savings On Latter's Products, Services
Marketing Daily, Tanya Gazdik - Tuesday, September 11, 2007
[Financial Services] Collateral materials highlighting the new AT&T Universal Cards will ...
- Heavy Lands Another Biggie
Online Media Daily, Tanya Gazdik - Monday, September 10, 2007
Heavy.com is adding to its executive roster again, luring Eric Hadley fr ...
- Tremor Media, ExpoTV Fold User-Generated Content Into Ads
Online Media Daily, Tanya Gazdik - Monday, September 10, 2007
Embedding homemade product reviews into ads enables advertisers to incorporate user-generated vid ...
- Kroger Debuts Marketing For Its Organic Foods Line
Marketing Daily, Tanya Gazdik - Thursday, September 6, 2007
[Retail] The latest 19-page Kroger "mymagazine" currently being sent to Kroger Pl ...
- Visa, MasterCard Ready Ad Kickoffs For NFL Kickoffs
Marketing Daily, Tanya Gazdik - Wednesday, September 5, 2007
[Financial Services] "We've built one of our deepest NFL campaigns ever," Micha ...
- Auto Insurance Study: Customer Service Outweighs Marketing
Marketing Daily, Tanya Gazdik - Tuesday, September 4, 2007
[Financial Services] Maximizing renewal rates is key to the success of eve ...
- John Hancock Long-Term Care Insurance Sales Hit Record High
Marketing Daily, Tanya Gazdik - Tuesday, September 4, 2007
[Financial Services] "One of the reasons we've done so well is becau ...