- New FDA Guidance for Online Marketing: Safe Bets
Marketing: Health, Ted Smith - Friday, November 19, 2010
While the technologies of communication and marketing have undergone massive and rap ...
- World's Largest Pharma Focus Group Conducted In September
Marketing: Health, Ted Smith - Friday, October 15, 2010
New sources of insight can illuminate previously hard-to-see needs in the populatio ...
- Media Planning For A Boring Planet
Marketing: Health, Ted Smith - Friday, September 17, 2010
The truly new media plans will be very digital, but that ...
- One Perfect Ad
Marketing: Health, Ted Smith - Friday, August 20, 2010
In health, where concerns about privacy and customized messaging are probably t ...
- Health Games. Who Wins?
Marketing: Health, Ted Smith - Friday, July 16, 2010
I do sincerely hope that the experimentation continues and above all, th ...
- Doc, I Need A Second Opinion About This Ad That I Saw
Marketing: Health, Ted Smith - Friday, May 21, 2010
One prescription for ensuring "safe" pharmaceutical advertising may be more Gov 2 ...
- Act Now! You Qualify For A Clinical Trial, Thanks To Your Electronic Health Record
Marketing: Health, Ted Smith - Friday, April 16, 2010
There is greater regulatory interest in the privacy issues surrounding these recor ...
- Lessons From A Visit To 'The Other America'
Marketing: Health, Ted Smith - Friday, March 19, 2010
Those of us who live in the America of highly regulated heal ...
- Health Marketing Is Cursed
Marketing: Health, Ted Smith - Friday, February 19, 2010
As an industry, we can complain about the curse and wish ...