- How Powerade Defeated Gatorade In Court
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
PepsiCo's Gatorade lost its false advertising and trademark dilution suit against Coca-Cola ...
- Sales Rise At Unilever Under Polman's Initiatives
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
Paul Polman, who reversed the strategy of his predecessor and opted ...
- Buick Makeover Running On All Cylinders
Around the Net In Brand Marketing, Thom Forbes - Friday, August 7, 2009
General Motors will introduce a crossover vehicle under its nameplate in 20 ...
- Sitting On The Shipping Dock, Watching The Tide Basic Roll In
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
We've seen economic cycles compared to the ebb and flow of t ...
- Toyota Announcement Breeds Confusion At U.S. Agencies
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
A Toyota Motor Sales USA spokesman concedes that a press release issu ...
- Jackson Deals Could Net Tens Of Millions
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
A lawyer for the administrators of Michael Jackson's estate expects such even ...
- Pepsi Launches Own Music Label in China
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
"Forget Michael Jackson," Frederik Balfour blogs. Eight-figure post-mortem deals make that ha ...
- Retailers Hoping Plaid Fever Will Put Them In The Black
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
Fashion retailers are pinning their hopes for the fall on making pla ...
- Cash-For-Clunkers Plan Heads To Senate Vote Today
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
...
- Walgreens, Vanderbilt Med To Provide Home Healthcare Services
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
...
- Pepsi's Bottler Buy Gives It More Flexibility With Niche Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
PepsiCo finally came to terms with its two largest North American bottle ...
- Whole Foods To Push Organics As Scholars Debate Their Benefits
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
Whole Foods Market is expanding its organic food offerings and will laun ...
- NFL And P&G Break The Huddle With A Novel Sponsorship Play
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
The National Football League is announcing a multi-year sponsorship deal with Proct ...
- Franchisees Don't Like What They See In Some Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
Franchisees are pushing back against risqué ads produced for Burger King a ...
- Sony Shows Off Its Pocket-Size E-Book Reader
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
Sony yesterday unveiled its Reader Pocket Edition, a small electronic book th ...
- Medical Papers By Ghostwriters Pushed Therapy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
The level of hidden industry influence on medical literature is broader th ...
- Friendly's Debuts Smaller Restaurant With Limited Menu
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
Don't call it fast food, just quick and casual, Jenn Abelson report ...
- Marketers Still Making The Most Of Michael Jordan
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
...
- NAD To General Mills: Pull Progresso Comparative Ad
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
...
- Advertisers Target DINKs In Recessionary Times
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
It costs between $100,000 and $200,000 to raise a child to a ...
- Burwick's Resignation Could Signal Bigger Changes At Pepsi
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
Pepsi followers are wondering if there's a larger message in the resignati ...
- Marketers Navigate The Rocky Road of Entrepreneurship
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
"You've got to take the good with the bad," a camp counsel ...
- Study: Sampling Results In Long-Term Sales Boost, Halo Effect
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
In-store sampling not only boosts day-of-event sales, it can also drive long-te ...
- Inside Out: Jessica Simpson Discusses Her Lingerie Line
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
Telling excerpts from the Q&A: WWD: Do you love lingerie? J.S.: ...
- Latest Starbucks Buzzword: 'Lean' Japanese Techniques
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
This is really a story about improving production processes, but the resu ...
- Blogger Accuses Wal-Mart Of Knocking Off Girl Scout Cookies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
Hey, it's August. ...
- McDonald's Launches Angus Deluxe Campaign With Instructions
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
Creative breaking today for McDonald's new, 1/3-pound Angus burger attempts to crea ...
- Latest Trend In Sports Marketing: Pigeon Poses In The Outfield
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
Ty Cobb must be barreling over a shortstop in his grave ...
- 'Big Papi' Likely To Suffer Big Endorsement Drop Off
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
While we're talking about the American pastime, Jenn Abelson points out th ...
- IKEA Spot Tops List Of Funniest TV Commercials
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
The funniest ad from 1965 to now among 37 finalists, according ...