- Mustang's 'Pony Girl' Effort Will Target Young Girls
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
For its part, Ford is "hoping to harness that unbridled passion th ...
- Corona, Other Imported Beer Brands Under Pressure
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
The recession and intense competition are hitting higher-priced imported beers, particularly t ...
- Workers Pushing Extra Sales To Pump Revenue
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
Businesses increasingly are asking their front-line workers to "upsell" consumers -- ...
- Virgin Mobile Unveils Pink Slip Protection Plan
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
...
- Millercoors Removes BBH, Y&R And Upshot From Lineup
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
...
- Does Anyone Really Need Organic Shampoo Or Beer?
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
...
- The Antidrug Campaign Tries A Moral Message
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
...
- Kraft Will Sample New DiGiorno Flatbread Pizza At Tweetups
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Kraft is launching a new DiGiorno's flatbread pizza but such is t ...
- Marketers Increasingly Find Themselves Defending Labels
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
There has been a surge in litigation against food companies for alleged ...
- P&G Will List Some Household Product Ingredients On Web Site
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Starting next January, Procter & Gamble will publish information on its W ...
- NAD Says Wrigley Hasn't Proved Magnolia Bark Kills Bad Breath
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
The Better Business Bureau's National Advertising Division says that Wrigley's claims th ...
- Parlux Fragrances Partners With Iconic, Hip-Hop Stars
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Parlux Fragrances is partnering with hip-hop mogul Shawn Carter, aka Jay-Z, ...
- Dasani Taps TLC Singer Chilli
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
...
- Vaseline Readies Promotion With 'Maneater,' Sarah Chalke
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
...
- Armato Out At Association of Volleyball Professionals
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Leonard Armato has resigned his posts as chairman, CEO and commissioner ...
- Kosher Coke Flying Out Of The Stores
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Two-liter bottles of Kosher for Passover Coke are quickly disappearing from supermark ...
- Seder Fare For Pets That Keep Kosher
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Are you ready for a picture of a beagle in a yarmu ...
- Coke's Innocent Deal Marks New Expansion Approach
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
Coca-Cola's $44 million investment in British smoothie maker Innocent this week spea ...
- Microsoft Says New Ad Campaign Is Doing Its Jobs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
David Webster, Microsoft's gm of brand marketing, says the ad campaign th ...
- Acer Using Cutthroat Pricing To Gain On Dell And HP
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
Gianfranco Lanci, the little-known Italian CEO of Taiwan's Acer, may be t ...
- Credit Card Companies Tightening Limits
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
Acting on informed hunches about where unemployment may strike next, credit ca ...
- Grand Cherokee Ready, But It Will Need Chrysler's Survival
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
Chrysler is rolling out a new model at the New York Au ...
- Campari To Buy Wild Turkey From Pernod
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
...
- FDA: Recall Of Tainted Pistachio Nuts Far From Over
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
...
- Struggling Real Mex Restaurants Taps Richard E. Rivera As CEO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
...
- Diageo Offers In-Store Displays For Chilled Beer and Cocktails
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
Diageo, whose brands include Johnnie Walker scotch and Guinness beer, is developi ...
- GM, Segway Offer A Peek At Two-Wheel Vehicle For City Drivers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
For the past month, there has been
a Smart car tooli ...
- Foodmakers Emphasizing Simplicity As A Selling Point
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
Health advocates have long steered Americans away from processed foods that conta ...
- FDA: Stop Misleading Ads On Search Engines
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
The FDA has issued letters to 14 major pharmaceutical companies instructing th ...
- Good News For Aficionados Of The Infomercial
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
Billy Mays, the most successful direct-response salesman in TV history, is co-starri ...