- Nike Trademark Battle Part Of Online Branding War
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
Nike has sued New Hampshire-based outdoor-sporting-goods retailer Eastern Mountain Sports, which do ...
- JetBlue Travelers Face $7 Charge For Pillow And Blanket
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
If you want to take a comfortable snooze on JetBlue Airways, you' ...
- USA Gymnastics Campaigns Features Kids, Targets Moms
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
With the country's 2,200 local gymnastics clubs facing the double whammy ...
- Marine Corps Using Social Networking To Tell Its Story
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
Marines have a long history of coming back from travels and conques ...
- Megabrands: Consumers Don't Necessarily Want More Choice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
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- Jiffy Has A Plan For A Steady Rise In Bread Mixes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
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- Motorola Taps Qualcomm COO To Lead Mobile Business
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
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- Procter & Gamble's Ad Spending Down By Double Digits
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
Procter & Gamble cut its U.S. media sending at a double-digit pa ...
- Whole Foods Tries To Change Its Gold-Plated Image
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
Whole Foods Market is on a mission to revise its gold-plated ima ...
- Corporate Giants Hope To Penetrate Chinese Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
Though capitalism has been a fact of life in China for year ...
- Secret Obsession Spot Flashes Too Much Nipple For U.S. Nets
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
U.S. networks have turned down steamy TV ads featuring Eva Mendes f ...
- Pizza Hut Offering 'All Natural' Pie
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
Pizza Hut is preparing a new pizza for health-conscious consumers called "t ...
- McDonald's Tests Changes In $1 Burger As Costs Rise
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
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- Nintendo's Iwata Looks To Services, New Gamers For Growth
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
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- Return Of Schlitz A Sales Satisfaction
Around the Net In Brand Marketing, Thom Forbes - Monday, August 4, 2008
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- Stephenson Charts A Wireless Course For AT&T
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
The iPhone is central to what AT&T chairman and CEO Randall Stephens ...
- Shakeup Reported In Ford's Sales, Marketing Departments
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
In a cost-cutting move, Ford is consolidating sales and marketing for i ...
- Why Some Brands Succeed With Price Bumps, Others Don't
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
Kraft, Kellogg and Colgate-Palmolive this week all reported strong revenue growth am ...
- Evian Showcasing New Products At U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
Evian is pushing its Broumisateur Facial Spray, co-created with tennis star Jam ...
- Biotech Drugs Not Subject To Generic Competition
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
Bristol-Myers Squibb's offer Thursday for the remaining 83% of ImClone Systems th ...
- MillerCoors Ends Craft-Style Miller Lite Tests
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
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- US Airways To Charge For Coffee (Unless Passengers Resist)
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
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- GM Posts $15.5 Billion Second-Quarter Loss
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
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- Verizon Succumbs To Pressure To Pull Pit-Bull Ad
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
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- Delta Revamps Mileage Program With Three-Tier System
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 31, 2008
Beginning next month, Delta Air Lines will implement a three-tier system ...
- Pepsi Will Use Stevia To Sweeten New Sobe Life Drink
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 31, 2008
Within the next few weeks, Pepsi plans to introduce an enhanced wat ...
- Survey: Organic Market May Be At A Plateau
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 31, 2008
Although the number of consumers using organics increased from 55% to 7 ...
- Study: Ads With Thin Models Boost Brands, Lower Self-Esteem
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 31, 2008
Ads featuring thin models make young women feel worse about themselves b ...
- Bacardi Opening Concept Store To Connect With Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 31, 2008
Bacardi is opening a store in downtown Nassau, Bahamas, today that wi ...
- House Votes To Let FDA Regulate Tobacco Industry
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 31, 2008
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