- Olympic Marketers Loosen Up For A Long Race
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
Marketers are cranking up for the Aug. 8 start of the Olymp ...
- ConAgra Licensing P&G's Packaging And Design Technology
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
Under a licensing agreement announced Thursday, ConAgra -- which makes such produc ...
- Lenovo Plans Olympic Launch For Its Brand Name
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
Lenovo, the Chinese company that bought IBM's personal computer business in 200 ...
- Starbucks Restores Bold Blend, Yielding to Its Customers
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
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- Whiskey Gets A Shot Abroad
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
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- How P&G Updated Herbal Essences For Gen Y And Millennials
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Mass-market shampoo Herbal Essences was a stale brand in its mid-30s wh ...
- Norwegian, Royal Caribbean Unveil Innovations
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Rivals Royal Caribbean International and Norwegian Cruise Line unveiled the latest detai ...
- Airlines Calling New Fees 'A La Carte Pricing'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Trying to put a positive spin on the fees and surcharges they' ...
- Amazon Hype Pushes First Novel To 90,000 Copies In One Week
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Thanks to strong reviews and promotional support from Amazon.com, The Story ...
- Marketers Slow To Connect With Cell Phones In U.S.
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Advertisers are working hard to master mobile -- not least because i ...
- Hula Hoop Turns 'Round And 'Round, And 50
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
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- Pfizer Agrees To Lipitor Sales Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
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- Philips Brand Exec Eric Plaskonos Leaves For Harman
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
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- Wal-Mart Sourcing Produce From Local Farmers
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
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- Big Pharma Wages War With Generics State By State
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
Large pharmaceutical companies are taking their fight against inexpensive generic drugs ...
- Nardelli Opens Three-Day Training To Put Customers First
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
The top 300 executives at Chrysler are expected to turn off the ...
- Dealers Hit Hard By Automakers' Woes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
More than 10,000 dealerships, nearly all of which sold American brands, ha ...
- Mattel's Court Battle Over Bratz Rights Gets Nasty
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
A bitter copyright infringement trial in U.S. District Court in Riverside, Calif ...
- Major Brands Move Cautiously To The Web
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
Procter & Gamble, which spends nearly $5 billion a year on advertisin ...
- More Consumers Turn To Tap Water To Trim Costs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
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- GM Torn About 'Breakup' With Oil
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
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- Kellogg Shrinks Boxes Of Several Cereal Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
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- Kmart Marketing Officer To Depart Sears
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
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- Wal-Mart's Image Campaign Paying Off
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 17, 2008
Not too long ago, Wal-Mart was making headlines almost weekly as criti ...
- Disney Readies 15-Year-Old Demi Lovato As Miley's Successor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 17, 2008
For Disney, there are few more crucial tasks than finding and developi ...
- Honda's First Hydrogen FCX Clarity Rolls Off Line
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 17, 2008
The first FCX Clarity rolled out to the applause of hundreds ...
- Drug Companies Won't Target Consumers for Six Months
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 17, 2008
Major pharmaceutical firms including Merck, Johnson & Johnson and Pfizer are agreei ...
- Fresh & Easy Adapting To U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 17, 2008
In spite of the efforts of Tesco U.S. CEO Tim Mason ...
- La-Z-Boy Hopes To Boost Sales With Internet
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 17, 2008
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- Segway Scooter Picks Up Speed As Gas Prices Rise
Around the Net In Brand Marketing, Thom Forbes - Monday, June 16, 2008
The Segway, which critics panned as a toy for geeks and t ...