- Nike Dropping Livestrong Lines After Holidays 2013
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 29, 2013
Nike is terminating its nine-year merchandising partnership with Livestrong Foundation, the nonprof ...
- Club Med: French, Chinese Play Well In The Sand?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 28, 2013
Club Mediterranee -- you know it as Club Med -- has i ...
- Lafley Returns To P&G As McDonald 'Retires'
Marketing Daily - Top of the News, Thom Forbes - Friday, May 24, 2013
An old new sheriff is back in town at Procter & Gambl ...
- Snapple Co-Founder And Taste Arbiter, Dies At 80
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 23, 2013
If the secret sauce in Snapple's decades-long overnight success story was "quir ...
- Apple's Cook Shines At Senate Hearing
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 22, 2013
Surely you've heard the adage that "80% of success is showing up ...
- GrubHub And Seamless Cook Up A Merger
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 21, 2013
Take one from Column A (Seamless) and one from Column B ...
- Yahoo Tumbling The Dice For Youth And Mobility
Marketing Daily - Top of the News, Thom Forbes - Monday, May 20, 2013
With Yahoo's $1.1 billion acquisition of Tumblr -- the formal announcement ...
- Orecks Hope To Bag Eponymous Firm With $22M Bid
Marketing Daily - Top of the News, Thom Forbes - Friday, May 17, 2013
David Oreck has one of those avuncular, made-in-the-USA infomercial voices that exu ...
- Google Plays A New Tune
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 16, 2013
If indeed "it don't mean a thing/if you ain't got that swing ...
- The Drift On Tesla: How Founder Musk Drove Profitability
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 15, 2013
"The Tesla Model S takes everything you know about cars and stan ...
- Bloomberg Faces A PR Crises From The Other Side
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 14, 2013
"Appease nervous customers" is not a phrase any business wants to s ...
- With Six Cylinders You Get Eggroll: Mercury Orders From Chinese Marketing Menu, Offers Meals
Marketing Daily - Top of the News, Thom Forbes - Monday, May 13, 2013
How do you reinvent your dowdy luxury automobile brand so that ...
- The Mother Of All Marketing Opportunities, Literally
Marketing Daily - Top of the News, Thom Forbes - Friday, May 10, 2013
Before this coming Sunday is over, upwards of $20.7 billion will fl ...
- Coke Takes Its Anti-Obesity Initiative On The Road
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 9, 2013
Coca-Cola is going all-in, and all-over, with the global anti-obesity initiative ...
- Embattled 'Junk' Food Looks To Emerging Markets
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 8, 2013
Taking an arrow from New York mayor Michael Bloomberg's quiver, a bi ...
- Internet Sales Tax Measure Faces House Battle
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 7, 2013
To the relief of bricks-and-mortar retailers across this unlevel-paying-field land, the Sena ...
- Taking Offense, Walmart Takes The Offensive
Marketing Daily - Top of the News, Thom Forbes - Monday, May 6, 2013
In an effort to get its "energized differentiation" flowing in a positi ...
- It's Foreign To Hollywood
Marketing Daily - Top of the News, Thom Forbes - Friday, May 3, 2013
It isn't the case that the Enterprise enterprise is daring to ...
- For Penney, Revival Means Having To Say You're Sorry
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 2, 2013
As every wayward significant other knows, it all starts with an apolo ...
- D.C.'s Own Tom Wheeler Said To Be Next FCC Chair
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 1, 2013
Tom Wheeler, who headed two industry trade organizations and gracefully wears t ...
- A Trove Of Tropes From Chrysler's Marchionne
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 30, 2013
If you're rooting for the continued revival of Chrysler Group, CEO Serg ...
- Mattel Is On A Serious Roll
Marketing Daily - Top of the News, Thom Forbes - Monday, April 29, 2013
When Barbie whips out her iPad and gazes into her Barbie Digit ...
- Docs Take On High Price Of Drugs
Marketing Daily - Top of the News, Thom Forbes - Friday, April 26, 2013
The American medical establishment, in general, and pharmaceutical companies, in particular, fi ...
- Amazon Is Thinking Inside The Box
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 25, 2013
Amazon's quest for brand ubiquity will next take it into the roo ...
- Barbs Fly In D.C. Over Cordray's CFPB
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 24, 2013
The world of political spin is unlike marketing as we know ...
- Netflix' Original Content Overcomes Pricing Gaffe
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 23, 2013
The rehabilitation of Netflix' image following its pricing debacle of 2011 continu ...
- Is It Up To Marketers To Save The Earth?
Marketing Daily - Top of the News, Thom Forbes - Monday, April 22, 2013
Today is Earth Day, an event that began as a "teach-in" ...
- After Jobs, Is Apple A Stock Without A Shtick?
Marketing Daily - Top of the News, Thom Forbes - Friday, April 19, 2013
Steve Jobs has apparently been dead long enough that he's fair ga ...
- Fresh & Easy Finally Gets It Right, And Exits
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 18, 2013
If you've ever had a bad day at the office, you probab ...
- Kmart Gets Down And Viral
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 17, 2013
A young woman told me the other day that she was meeti ...