- Kraft Sells Minute Rice To Spanish Company
Around the Net In Brand Marketing, Thom Forbes - Monday, July 31, 2006
One of America's most iconic food brands has been sold to Eb ...
- Dope Scandals Impact Cycling Sponsors
Around the Net In Brand Marketing, Thom Forbes - Monday, July 31, 2006
Marketers that put up big bucks to sponsor cyclists in major rac ...
- Rise In DVR Households
Around the Net In Brand Marketing, Thom Forbes - Monday, July 31, 2006
Marketers who rely solely on TV ads to reach consumers take not ...
- Saturn Markets 3 Models With Mail Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, July 31, 2006
Automaker Saturn is employing direct mail and e-mail strategies to market thr ...
- Sony Ericsson Fires Agency, No Review Scheduled
Around the Net In Brand Marketing, Thom Forbes - Monday, July 31, 2006
Sony Ericsson Mobile Communications has fired the ad agency that handled i ...
- Fast-Food Marketers Promote Fat-Heavy Options
Around the Net In Brand Marketing, Thom Forbes - Friday, July 28, 2006
Despite being under fire from health groups over the childhood obesity issu ...
- Movie 'Talladega Nights' Proves Product-Placement Bonanza for Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, July 28, 2006
A new comedy film from Sony Corp. is proving to be ...
- Drug Companies Report Sales, Marketing Hikes
Around the Net In Brand Marketing, Thom Forbes - Friday, July 28, 2006
Pharmaceutical companies are spending more on marketing despite a faltering economy, lawsuit ...
- Wendy's Creates New Marketing Unit
Around the Net In Brand Marketing, Thom Forbes - Friday, July 28, 2006
Fast-food chain Wendy's Corp. is making major changes in its marketing operati ...
- U.K.'s Blair Warns Food Industry On Ads To Kids
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 27, 2006
Food marketers in the U.K. are being pressured by Britain's prime minist ...
- Coke Launches New Iced Tea Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 27, 2006
Coca-Cola has beefed up its stable of non-carbonated drinks with the introducti ...
- Hyundai Extends Spanish-Language Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 27, 2006
Automaker Hyundai Motor America is extending a Spanish-language ad campaign it launch ...
- Cadillac Expands Customer Base with New Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 27, 2006
Now that Cadillac has hip hoppers, jocks, and oldsters in its gri ...
- Jim Beam Seeks New CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 26, 2006
Spirits marketer Beam Global Spirits & Wine is looking for a n ...
- Anheuser-Busch Combines Viral, Event Marketing in Bud Light Promo
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 26, 2006
Beer marketer Anheuser-Busch is taking event sponsorship for its Bud Light bra ...
- Microsoft's Massive Offers Interactive Ads To Target Gamers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 26, 2006
Now that Microsoft has acquired the in-game ad network Massive, it's taki ...
- Reebok Signs Johansson for New Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 26, 2006
Athletic apparel marketer Reebok is going Hollywood. The company announced this we ...
- Beer Beats Wine Among Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 26, 2006
There's good news for beer marketers. After a survey last year reveal ...
- NFL Stars Focus Of Reebok's New Branding Effort
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 25, 2006
Athletic gear marketer Reebok, now under the ownership of former rival Adida ...
- Disney, Kroger Cut Healthy Food Deal
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 25, 2006
In the wake of the childhood obesity controversy, Disney Consumer Products wi ...
- Bond, Smirnoff Reunite In New Film
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 25, 2006
"Vodka martini, please. Shaken, not stirred." To a certain generation, that ...
- Markets Love Disney's 'Pirates'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 25, 2006
When Walt Disney announced several years ago that it was making ...
- HP Goes Viral In New Global Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 25, 2006
Hewlett-Packard has included viral marketing as part of an edgy, new glob ...
- Marketers Hit Beach With Promo Items
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
It's summertime, and like everyone else, marketers are hitting the beach. N ...
- Jeep Compass Targets Younger Buyers
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
Jeep wants younger consumers to buy its vehicles and is counting ...
- T-Mobile Targets Younger Consumers At Small Events
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
Telephone-services marketer T-Mobile has found a new way to use sponsorship marketi ...
- AT&T Expansion Pushes Brand Identity
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
Marketers know the value of a venerable brand name. All would lo ...
- New Service Measures In-Game Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
Marketers' demand for metrics that prove the effectiveness of their advertising h ...
- P&G Buys Women's Secrets For New Promo
Around the Net In Brand Marketing, Thom Forbes - Friday, July 21, 2006
Procter & Gamble wants women to share its secrets, and the compa ...
- Toyota Cuts 'Engagement' Deal With NBC
Around the Net In Brand Marketing, Thom Forbes - Friday, July 21, 2006
Toyota has cut a deal with the NBC television network that requir ...