- Quirky Juicy Couture Is Liz Claiborne's Hottest Label
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 13, 2006
Brands like Juicy Couture, whose $200 velour tracksuits were made popular ...
- Steve Jobs Steals From Microsoft's Marketing Playbook
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 13, 2006
With Microsoft poised to announce an iPod challenger called Zune this wee ...
- Designer Beef Takes Chicago By Storm
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 13, 2006
More than 30 years after its last big slaughterhouse closed, Chicago's roman ...
- Delta Offers On-Demand Entertainment To Woo Customers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 13, 2006
In a bid to put more passengers in its seats, Delta A ...
- Five Brands Win Big In New Version Of Monopoly
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 12, 2006
That battered old boot will be a New Balance running shoe ...
- Home Depot And Partners Expand Branded In-Store Demos
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 12, 2006
Home Depot launched Home Show 06 last week, with brand-sponsored demos ...
- Marketers Bank On Low-Income Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 12, 2006
Marketers are tapping into the large pool of low- to middle-income consume ...
- Anti-Wrinkle Marketer Gets Reality Show
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 12, 2006
How do you market a regimen of twice-yearly injections to treat wrinkl ...
- GM Has A Lot Riding On $400-Million Pickup Campaigns
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 12, 2006
Seeking to recover from its $10.6 billion loss in 2005, General Moto ...
- Campaigns Meet Students Where They Network
Around the Net In Brand Marketing, Thom Forbes - Monday, September 11, 2006
JP Morgan Chase, Burger King, Apple and Wendy's are among the maj ...
- Judge Throws Out Suit Against Pfizer By Former VP
Around the Net In Brand Marketing, Thom Forbes - Monday, September 11, 2006
A Massachusetts U.S. District Court judge has dismissed the lawsuit brought ...
- Lamar May Step Down As CMO Of McDonald's USA
Around the Net In Brand Marketing, Thom Forbes - Monday, September 11, 2006
Bill Lamar, the popular 22-year McDonald's veteran and Advertising Age's 2004 Market ...
- Marketers Tread Delicately In Creating 9/11 Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, September 11, 2006
In creating 9/11-themed material, marketers are grappling with the fine line betwe ...
- Coke, Nestlé Take Aim at Starbucks
Around the Net In Brand Marketing, Thom Forbes - Monday, September 11, 2006
Both Coca-Cola and Nestle are developing superpremium java delivery systems that ta ...
- Ginsu Knife Copywriter Dies
Around the Net In Brand Marketing, Thom Forbes - Friday, September 8, 2006
Arthur Schiff, who said the name Ginsu came to him in h ...
- At Some Major Retailers, Santa Claus Is Already In Town
Around the Net In Brand Marketing, Thom Forbes - Friday, September 8, 2006
Holiday decorations, lighting, gift-wrap packs and 45 toys pegged to the holid ...
- Big Media, Advertisers Eye The Small Screen
Around the Net In Brand Marketing, Thom Forbes - Friday, September 8, 2006
With advertisers clamoring for short bits that can be placed on popul ...
- Amazon Unveils Unbox Video Download Service
Around the Net In Brand Marketing, Thom Forbes - Friday, September 8, 2006
After at least a year of development, Amazon launched its Amazon Unb ...
- Ad Agencies Sign Pact To Hire More Black Executives
Around the Net In Brand Marketing, Thom Forbes - Friday, September 8, 2006
Nearly a dozen ad agencies reached an agreement with New York City ...
- Hershey's Scanner Data Show Weakening Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 7, 2006
Although Hershey told financial analysts a few weeks ago that it expect ...
- Macy's Goes National, Ad Campaign Is Dancing In The Streets
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 7, 2006
As 400 Federated Department Stores convert to the Macy's name, giving t ...
- Wal-Mart Creates 6 New Models, Tailors To Specific Demos
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 7, 2006
Wal-Mart Stores is attempting to goose sluggish same-store sales by breaking t ...
- Dunkin' Donuts Plans To Blanket U.S.
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 7, 2006
Dunkin' Donuts plans to open 10,000 new stores around the U.S. ...
- GM Looks To Get Mileage With Extended Warranty
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 7, 2006
General Motors, in a bold effort to reverse a downward trend ...
- Domino's Goes Outside The Pizza Box
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
In an effort to cater to harried consumers, Domino continues to expa ...
- Mickey Mouse Tells Kids To Eat Healthy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
Fruit and vegetable growers are attempting to boost sales to kids ...
- Eastwest Will Guide Bally Total Fitness
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
Eastwest Marketing Group, the New York-based independent agency, won the creative a ...
- PepsiCo Puts Its Global Chips On Salty Snacks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
The potato chip, in a smorgasbord of international flavors, is one ...
- Coming To A Computer Near You: The Bud.TV Network
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
Anheuser-Busch intends to launch an online entertainment network containing at least sev ...
- Tapping Into The Blogosphere
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 5, 2006
The proliferation of blogs, video and photo-sharing sites like YouTube and Flic ...