- Glaxo's African-American Strategy For Avandia May Backfire
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 6, 2007
In the eight years that diabetes treatment Avandia has been for sale--becomi ...
- Honda's Pulls Plug On Accord Hybrid
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 5, 2007
Honda is discontinuing the gasoline-electric version of its Accord sedan after t ...
- Brands Must Give Up Illusions Of Massiveness
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 5, 2007
Citing research from Booz Allen Hamilton, Lindsay, Stone & Briggs CEO Marc ...
- Cobain Image Costs Saatchi Dr. Martens Account
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 5, 2007
As part of an ill-fated campaign featuring dead celebrities, the London offi ...
- Small Carriers With Cheap Pricing May Have Big Impact
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 5, 2007
MetroPCS and its smaller rival, Leap Wireless, are having a ripple effe ...
- P&G Lights Febreze Deodorizing Candles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 5, 2007
Candles that Procter & Gamble says can trap bad odors are t ...
- Dial Launching Yogurt-Based Soap; Extends Men's Line
Around the Net In Brand Marketing, Thom Forbes - Monday, June 4, 2007
Dial next month will launch Dial Yogurt, which is believed to ...
- Science Mixed Into The Creative Process
Around the Net In Brand Marketing, Thom Forbes - Monday, June 4, 2007
A new spot for Ocean Spray's diet cranberry juice that features t ...
- Avis Puts Chauffeurs In The Driver's Seat
Around the Net In Brand Marketing, Thom Forbes - Monday, June 4, 2007
Avis is announcing a new service today that enables customers to bo ...
- Apple Wonders If iPhone Will Live Up To Hype
Around the Net In Brand Marketing, Thom Forbes - Monday, June 4, 2007
It has been almost six months since Steve Jobs--the world's consummate salesman--introduc ...
- The Return Of The Pink Flamingo
Around the Net In Brand Marketing, Thom Forbes - Friday, June 1, 2007
A manufacturer that bought the copyright and plastic molds for the origin ...
- Advertisers Funding Indie Movies To Promote Lifestyle
Around the Net In Brand Marketing, Thom Forbes - Friday, June 1, 2007
Advertisers have begun to invest directly in independent movie productions in t ...
- DMA Report: Direct Marketing, Branding Converge
Around the Net In Brand Marketing, Thom Forbes - Friday, June 1, 2007
Marketers are integrating direct-marketing tactics into their brand marketing efforts across multip ...
- Dunkin Donuts Develops Trip-Planning Web Site
Around the Net In Brand Marketing, Thom Forbes - Friday, June 1, 2007
Dunkin' Donuts is partnering with online mapping company MapQuest on a W ...
- Isdell Cooks Up Formula For Coke Bottlers
Around the Net In Brand Marketing, Thom Forbes - Friday, June 1, 2007
Coca-Cola Co. chairman and CEO Neville Isdell is buying up troubled bottler ...