- Starbucks, PepsiCo Launch Frappucchino In China With Movie
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
A blend of drama and advertising called a "subopera" will help ...
- A Hatchback By Any Other Name Is A ...
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Shush! The hatchback is back, but don't call it a hatchback. " ...
- More Sponsors Line Up For New York City Marathon
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
The New York Road Runners Club -- which owns the NYC Marath ...
- Value-Adds Lure Super Bowl Advertisers
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Thanks to two innovative value-added incentives, Fox has sold more than 9 ...
- Wal-Mart Holiday Campaign Catches Holiday Spirit
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Wal-Mart's holiday campaign -- "Save money. Live better." -- focuses as mu ...