- Study: Personalization Would Boost Gift Card Sales
Around the Net In Brand Marketing, Thom Forbes - Friday, September 5, 2008
The main reason consumers don't purchase gift cards is a perception th ...
- Seinfeld And Gates Cavort At A Shoe Store In First Spot Together
Around the Net In Brand Marketing, Thom Forbes - Friday, September 5, 2008
The first Microsoft spot featuring Jerry Seinfeld and Bill Gates broke ...
- Senator Wants Tracking System For Food Producers
Around the Net In Brand Marketing, Thom Forbes - Friday, September 5, 2008
U.S. Sen. Sherrod Brown (D-Ohio) is proposing legislation that would create ...
- Medicare Auditors: Drug Marketing Falls Short
Around the Net In Brand Marketing, Thom Forbes - Friday, September 5, 2008
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- Honda Has A New Budget-Priced Hybrid
Around the Net In Brand Marketing, Thom Forbes - Friday, September 5, 2008
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- Russell J. Weiner Leaves Pepsi To Join Domino's As CMO
Around the Net In Brand Marketing, Thom Forbes - Friday, September 5, 2008
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- Pfizer Hopes Russian Cold Med Has Potential For Alzheimer's
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 4, 2008
Pfizer is paying San Francisco-based Medivation $225 million up front for worldwi ...
- P&G Fattens Hair Care Line With Nioxin Thinning Remedies
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 4, 2008
Procter & Gamble has purchased Nioxin Research Laboratories, a family-run business bas ...
- Consumer-Generated Spoofs Send Off Tide To Go
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 4, 2008
P&G is using consumer-generated television spots to drive attention to its popul ...
- Palin's Custom Eyeglasses Set Off Frenzy
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 4, 2008
It has been awhile since the optical business has been as charg ...
- Five S's Define A Blockbuster
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 4, 2008
In a globally integrated market, blockbuster brands that address common consumer nee ...
- Sony Gears Up For Holidays With Blu-ray Players
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 4, 2008
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- Laura Lang Leads Global Motivator Behind Brand Loyalty
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 4, 2008
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- Army Licensing First Infantry Clothing Rights To Sears
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
In a first-ever deal, the U.S. Army is officially licensing the mar ...
- Apple 'Let's Rock' Invite Suggests Major IPod News
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
Apple has issued an invitation to an event next Tuesday that sho ...
- Ford Flex Campaign Keys On 'Emotion Of Driving It'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
A campaign breaking today for the Ford Flex across an ever-growing numb ...
- Don LaFontaine, 68; 'In A World ...' Voiceover Artist
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
Don LaFontaine, who was known as "The Trailer King" for his wo ...
- Starbucks Offering Five Healthy Breakfast Choices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
Starbucks this morning is serving up five breakfast options -- whittled do ...
- Campbell Soup Tries To Win Over Label-Readers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
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- Study: Targeting Consumers Has Little Impact For Rx Drugs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
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- Coke Offers $2.4 Billion For Chinese Juice Maker
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 3, 2008
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- New Lipitor Spots Feature Testimonial From Talent Agent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
Pfizer's new television ad for Lipitor features heart-attack survivor John Erlendson, ...
- Health Care Marketers Expand Offerings For Tooth Care
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
Marketers such as Procter & Gamble are trying to expand growth ...
- Is Movie Theater Ambiance Worth $35 A Ticket?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
Australian company Village Roadshow plans to bring its Gold Class luxury cinem ...
- Heinz's Hottest Brand: ABC Soy Sauce
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
H.J. Heinz's hottest brand these days is a syrupy soy sauce call ...
- GM Boosts OnStar Usage To Gustav Evacuees
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
As Hurricane Gustav neared New Orleans, General Motors activated emergency plans f ...
- Google Takes On Microsoft With 'Google Chrome' Web Browser
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
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- Consumers Cutting Back, But Not On Liquor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
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- Wal-Mart Converts Garden Centers To Football Areas
Around the Net In Brand Marketing, Thom Forbes - Friday, August 29, 2008
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- IPhone's Network Woes Delight AT&T's Rivals
Around the Net In Brand Marketing, Thom Forbes - Friday, August 29, 2008
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