- Macy's Decides Local Works Best After All
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
Macy's CEO Terry Lundgren is ditching a nationwide cookie-cutter approach instituted abo ...
- Buyers Pick Brand Benefits Over Price At The Pump
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
Big oil's branding pushes are beginning to pay off. Marking a turnarou ...
- Automakers Take Local Approach For SUVs, Pickups
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
As sales for SUVs and pickup trucks have taken a steep tu ...
- New Era Takes Its Baseball Caps On Global Road Trip
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
In 1996, filmmaker Spike Lee contacted Christopher Koch, the fourth-generation president ...
- Latest Indiana Jones Flick Attracts A Bevy Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
When the fourth installment of the "Indiana Jones" franchise starring Harrison Fo ...
- CPGs Watch as Clorox Crashes the Green Party
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
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- Procter & Gamble Runs its Own Web Shows
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
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- Clive Davis Pushed Aside, Marking End Of An Era
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Sony BMG Music Entertainment says that legendary record producer and hit mak ...
- Wal-Mart Yanking Baby Bottles Made With Bisphenol A
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Wal-Mart is immediately halting sales of baby bottles, sippy cups, pacifiers, fo ...
- Nestlé Plans To Catch Up In Premium Chocolate Market
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Citing annual growth rates of as much as 8% for high-end chocola ...
- Jolt Uses SWAT-Style Vehicle In Guerilla Relaunch
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Using a "SWAT-style" vehicle, Jolt Soda is visiting 125 high-traffic locations ...
- Harley Production Cut May Drive Up Price, Prestige
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
In reporting that its profit has dropped even as revenues increased, Harley-Davids ...
- Perfume Marketers Wrinkle Their Noses At Bloggers' Comments
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
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- Diageo Tries to Capitalize On Clinton's Crown Royal Shot
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
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- GM Streamlines Into Four Sales Channels
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
In a move to simplify its organization and create a more focus ...
- Hallmark Introducing Recordable Cards At Retail
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
In time for Mother's Day, Hallmark is releasing a line of recordab ...
- P&G Will Roll Out More Mr. Clean Performance Car Washes
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
Two Mr. Clean Performance Car Wash outlets built on the iconic bra ...
- Protesters Assail Coca-Cola Over Olympic Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
Coca-Cola found itself on the hot seat at its annual shareholder meeti ...
- Glaxo Reinvents Old Drugs As Originals Lose Patents
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
Modifying old drugs and finding new uses for them has accounted f ...
- Claiborne Said To Be Shopping Fragrance Business
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
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- Element 79's Work for PepsiCo Fizzles Out
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
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- MindShare To Create Branded Content, Take On McKinsey
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
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- JAMA: Doctors Put Their Names On Articles Merck Drafted
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
An article published in The Journal of the American Medical Association tod ...
- Royal Caribbean Plans Cruise Ship With Its Own Central Park
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
Under the code name Project Genesis, Royal Caribbean is building the world ...
- Tesco Chief Says Fresh & Easy Is Doing Jolly Well In U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
After enduring weeks of suggestions that his Fresh & Easy chain w ...
- Delta-Northwest Merger Propels Speculation About Who's Next
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
The merger announcement late Monday by Delta and Northwest signals to U. ...
- Lord & Taylor Names Adams As First CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
Two months after Lord & Taylor launched its spring campaign in fashi ...
- Economy Puts RV Sales In The Slow Lane
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
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- Old Coke Ad Offends Chinese Nationalists
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
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- Vizio Takes Big-Picture Approach To U.S. TV Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 15, 2008
Big Korean and Japanese consumer-electronics makers spend huge sums developing and marketi ...