- Retailers Hope For Big Payoff With 1-Cent Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 20, 2009
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- Hardee's, Carl's Jr. Team Mounts Media Tour To Attack Mac
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
Hardee's and Carl's Jr. restaurants, which are both owned by CKE Restaurant ...
- Free Speech Or Whole Foot In Mouth Disease?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
You've got to love the lede on Ylan Q. Mui's piece abo ...
- Groupe Danone Offers 'Dannonomics' Loyalty Program
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
Dannon is launching a "Dannonomics" loyalty program that rewards shoppers based ...
- Target Boosts Marketing Spend As Value Message Takes Hold
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
Target executives say it is finally gaining traction in its fight ...
- Homebuilding Merger Creates '800-Pound Gorilla'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
Shareholders overwhelmingly approved the $3.1-billion merger of Pulte and Centex on Tuesda ...
- Senator Wants Big Pharma, Docs To Stop Medical Ghostwriting
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
Sen. Charles E. Grassley (R-Iowa) has indicated that he is running o ...
- Sony Slashes Price Of PlayStation 3 By $100 To $299
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
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- P&G Close To Olympic Deal
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
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- Dell Smartphone Makes 'Proof Of Concept' Appearance in China
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
The long-rumored Dell smartphone -- or at least a "proof of conce ...
- Panera Targets The Employed And Keeps Prices High
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
Other chain restaurants may be offering value meals and free eats f ...
- Sears', Kmart's Christmas Club Cards Offer 3% Premium
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
Sears and Kmart are offering a Christmas Club holiday card that allo ...
- Sony Tries Humor In Campaign; Delays Launch Of Ultrathin TV
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
Sony Electronics will announce today that star quarterback Peyton Manning and sta ...
- Detroit 3 Score Higher On Customer Satisfaction
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
All three Detroit automakers got better at pleasing customers during the pa ...
- VW, Crispin Split Despite Increase In Market Share
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
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- Video-Game Consoles Need Price Cuts, Analysts Say
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
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- New York Suit Claims Schwab Misled Investors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
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- General Motors Inks Conditional Deal to Sell Saab
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
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- GM Still Has More Brands Than It Can Effectively Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
Although General Motors has shed four of its eight brands and ...
- Hispanic Market Critical To Bounty, Charmin's Success
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
As Procter & Gamble's associate marketing director overseeing multicultural marketing for Bount ...
- New Beverage Niche Takes Relaxation Direction
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
Red Bull begat a bevy of "energy" drinks. It also inspired t ...
- Ford Happy With Awareness Generated By Online Fiesta Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
Ford's online
"Fiesta Movement" campaign -- for which 100 young drive ...
- Restaurants Offering Free Meals For Kids To Boost Traffic
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
IHOP today is announcing that kids can eat free at its restaura ...
- Buoyant Packaging for 'Light' Products New York Times
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
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- Farmwashing: Big Food's Branding Woes ... Again
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
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- Wal-Mart Gets A Handle On Regional Differences In Global Market
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
Wal-Mart has learned that in the global marketplace, one size does n ...
- Bottled Water Sales Slip For First Time In Five Years
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
The double whammy of consumers' discretionary spending tapping out and environmentalists soundi ...
- StarKist Making A Major Push for Pouched Tuna
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
Charlie's back but, if you can believe it, in a low-key wa ...
- Hyundai Has Come A Long Way From 'The Brink Of Oblivion'
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
Hyundai's marketing has been very convincing in two ways, writes Helen Coste ...
- Pharma Backs Obama Health Reform With $150 Million Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
The Pharmaceutical Research and Manufacturers of America will reportedly spend $150 milli ...