- Will Marketers or Consumers 'Ker' About PPR's Name Change?
Marketing Daily, Vanessa Horwell - Thursday, April 11, 2013
Last month the French holding company PPR announced it was changing its ...
- 'Going Rogue' Again? Keeping Client Communications In Check
Marketing Daily, Vanessa Horwell - Wednesday, March 6, 2013
Despite living in an age of instant communication, some maverick-prone clients fail ...
- Lance Armstrong's Oprah Moment
Marketing Daily, Vanessa Horwell - Tuesday, January 29, 2013
Oprah's "magic touch" has a great track record, but considering the cloud ...
- Curing The PR Patient In 2013
Marketing Daily, Vanessa Horwell - Thursday, December 27, 2012
As we close out 2012, I fear our industry has developed an ...
- Obama's Second Act: PR Lessons Learned
Marketing Daily, Vanessa Horwell - Wednesday, November 14, 2012
Whether you're the future president of the United States, an executive in ...
- Turning A Bad Habit Into A Big Weapon
Marketing Daily, Vanessa Horwell - Friday, October 19, 2012
Obama's schizophrenic two debates -- one a massacre and the other a ...
- 'Peace' and 'Victory' Symbols And A Cyclist's Public Lancing
Marketing Daily, Vanessa Horwell - Friday, September 14, 2012
Implicit in the victory symbol is recent violence (victory achieved), while the ...
- The Plague of Plagiarism
Marketing Daily, Vanessa Horwell - Monday, August 20, 2012
Let us label this article a galvanizing call -- a call for ...
- How To Tackle Information Overload
Marketing Daily, Vanessa Horwell - Wednesday, August 1, 2012
It may be hard for us in the PR industry to admit, ...
- Why Do Clients Hate PR Agencies?
Marketing Daily, Vanessa Horwell - Friday, June 22, 2012
I want to start a PR community discussion. Let's ask ourselves, "Why ...
- Slow-Jamming Prez Is Height Of Cool
Marketing Daily, Vanessa Horwell - Thursday, May 3, 2012
It's the media/tech-savvy distinction that allows Obama to connect with young voters. ...
- Why 'Good' Press Releases = 'Bad' Journalism
Marketing Daily, Vanessa Horwell - Thursday, March 15, 2012
Why do so many press releases I read -- and some I ...
- An Organization With Terminal Cancer
Marketing Daily, Vanessa Horwell - Friday, February 10, 2012
It will take a lot more than some clever PR tactics and ...
- Bowled Over By Blagojevich
Marketing Daily, Vanessa Horwell - Tuesday, December 13, 2011
Maybe he thought his retro mop-top/'80s-poof hairdo would equal the success of ...
- Occupy What?
Marketing Daily, Vanessa Horwell - Friday, November 18, 2011
If ever there was a group in America that could benefit from ...
- Singing The Blues For Pink
Marketing Daily, Vanessa Horwell - Tuesday, October 25, 2011
How the marketing of one cause can overshadow many others. ...
- IPhone 4s-teve: There Was No App For That
Marketing Daily, Vanessa Horwell - Wednesday, October 12, 2011
It's unfortunate that for all the hype, "The Jesus Phone" -- or ...
- Old School Media Is Still Relevant, For Now
Marketing Daily, Vanessa Horwell - Friday, September 30, 2011
For all the funerals planned and obituaries written for traditional journalism -- ...
- Why Do Some Sabotage Their Own PR Efforts?
Marketing Daily, Vanessa Horwell - Thursday, September 1, 2011
If you are in the PR profession, it's very likely that you ...
- The Rise Of Opinion 'News'
Marketing Daily, Vanessa Horwell - Tuesday, August 16, 2011
With the downsizing of print media and the rise of the blog, ...
- Murky Murdoch And The News Corp.
Marketing Daily, Vanessa Horwell - Tuesday, August 2, 2011
A bit of distrust in the media is never a bad thing. ...
- Dirty Men, Double Entendres, Damage Control
Marketing Daily, Vanessa Horwell - Tuesday, June 28, 2011
There's no doubt that Weiner's lack of a PR powerhouse made a ...
- Women's Pay: Equal Or Is Answer Elusive?
Marketing Daily, Vanessa Horwell - Wednesday, June 1, 2011
When International Women's Day rolled around in March, I contemplated the topic ...
- Repeat Offenders: Word Crimes Revisited
Marketing Daily, Vanessa Horwell - Monday, May 16, 2011
These crimes continue and I feel a duty to round up the ...
- Fixing Rep Of A Brand That's Too Big To Fail
Marketing Daily, Vanessa Horwell - Tuesday, April 19, 2011
Johnson & Johnson will emerge from this crisis with an effective PR ...
- Hanging On By A Thread
Marketing Daily, Vanessa Horwell - Wednesday, March 30, 2011
We're only looking for people who can bring skills and knowledge to ...
- 'It's Not Me, It's You. You're Fired'
Marketing Daily, Vanessa Horwell - Friday, March 18, 2011
Four reasons to break up with a client. ...
- The Charlie Sheen Show, An 'Epic' PR Contest
Marketing Daily, Vanessa Horwell - Thursday, March 3, 2011
Is life imitating art, or the other way around? ...
- PR In The Age Of Plagiarism
Marketing Daily, Vanessa Horwell - Wednesday, February 9, 2011
We should be making journalists' lives easier by giving them exactly what ...
- What Goes Up Must Come Down
Marketing Daily, Vanessa Horwell - Tuesday, January 25, 2011
The Council of PR Firms is really upbeat about where our industry ...
