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VANESSA HORWELL


Contact MediaPost Editorial
  • Will Marketers or Consumers 'Ker' About PPR's Name Change?
    Marketing Daily, Vanessa Horwell - Thursday, April 11, 2013
    Last month the French holding company PPR announced it was changing i ...
  • 'Going Rogue' Again? Keeping Client Communications In Check
    Marketing Daily, Vanessa Horwell - Wednesday, March 6, 2013
    Despite living in an age of instant communication, some maverick-prone clients fa ...
  • Lance Armstrong's Oprah Moment
    Marketing Daily, Vanessa Horwell - Tuesday, January 29, 2013
    Oprah's "magic touch" has a great track record, but considering the clo ...
  • Curing The PR Patient In 2013
    Marketing Daily, Vanessa Horwell - Thursday, December 27, 2012
    As we close out 2012, I fear our industry has developed ...
  • Obama's Second Act: PR Lessons Learned
    Marketing Daily, Vanessa Horwell - Wednesday, November 14, 2012
    Whether you're the future president of the United States, an executive ...
  • Turning A Bad Habit Into A Big Weapon
    Marketing Daily, Vanessa Horwell - Friday, October 19, 2012
    Obama's schizophrenic two debates -- one a massacre and the other ...
  • 'Peace' and 'Victory' Symbols And A Cyclist's Public Lancing
    Marketing Daily, Vanessa Horwell - Friday, September 14, 2012
    Implicit in the victory symbol is recent violence (victory achieved), while t ...
  • The Plague of Plagiarism
    Marketing Daily, Vanessa Horwell - Monday, August 20, 2012
    Let us label this article a galvanizing call -- a call f ...
  • How To Tackle Information Overload
    Marketing Daily, Vanessa Horwell - Wednesday, August 1, 2012
    It may be hard for us in the PR industry to admi ...
  • Why Do Clients Hate PR Agencies?
    Marketing Daily, Vanessa Horwell - Friday, June 22, 2012
    I want to start a PR community discussion. Let's ask ourselves, "W ...
  • Slow-Jamming Prez Is Height Of Cool
    Marketing Daily, Vanessa Horwell - Thursday, May 3, 2012
    It's the media/tech-savvy distinction that allows Obama to connect with young voter ...
  • Why 'Good' Press Releases = 'Bad' Journalism
    Marketing Daily, Vanessa Horwell - Thursday, March 15, 2012
    Why do so many press releases I read -- and some ...
  • An Organization With Terminal Cancer
    Marketing Daily, Vanessa Horwell - Friday, February 10, 2012
    It will take a lot more than some clever PR tactics a ...
  • Bowled Over By Blagojevich
    Marketing Daily, Vanessa Horwell - Tuesday, December 13, 2011
    Maybe he thought his retro mop-top/'80s-poof hairdo would equal the success ...
  • Occupy What?
    Marketing Daily, Vanessa Horwell - Friday, November 18, 2011
    If ever there was a group in America that could benefit fr ...
  • Singing The Blues For Pink
    Marketing Daily, Vanessa Horwell - Tuesday, October 25, 2011
    How the marketing of one cause can overshadow many others. ...
  • IPhone 4s-teve: There Was No App For That
    Marketing Daily, Vanessa Horwell - Wednesday, October 12, 2011
    It's unfortunate that for all the hype, "The Jesus Phone" -- ...
  • Old School Media Is Still Relevant, For Now
    Marketing Daily, Vanessa Horwell - Friday, September 30, 2011
    For all the funerals planned and obituaries written for traditional journalism ...
  • Why Do Some Sabotage Their Own PR Efforts?
    Marketing Daily, Vanessa Horwell - Thursday, September 1, 2011
    If you are in the PR profession, it's very likely that y ...
  • The Rise Of Opinion 'News'
    Marketing Daily, Vanessa Horwell - Tuesday, August 16, 2011
    With the downsizing of print media and the rise of the blo ...
  • Murky Murdoch And The News Corp.
    Marketing Daily, Vanessa Horwell - Tuesday, August 2, 2011
    A bit of distrust in the media is never a bad thin ...
  • Dirty Men, Double Entendres, Damage Control
    Marketing Daily, Vanessa Horwell - Tuesday, June 28, 2011
    There's no doubt that Weiner's lack of a PR powerhouse made ...
  • Women's Pay: Equal Or Is Answer Elusive?
    Marketing Daily, Vanessa Horwell - Wednesday, June 1, 2011
    When International Women's Day rolled around in March, I contemplated the top ...
  • Repeat Offenders: Word Crimes Revisited
    Marketing Daily, Vanessa Horwell - Monday, May 16, 2011
    These crimes continue and I feel a duty to round up t ...
  • Fixing Rep Of A Brand That's Too Big To Fail
    Marketing Daily, Vanessa Horwell - Tuesday, April 19, 2011
    Johnson & Johnson will emerge from this crisis with an effective ...
  • Hanging On By A Thread
    Marketing Daily, Vanessa Horwell - Wednesday, March 30, 2011
    We're only looking for people who can bring skills and knowledge ...
  • 'It's Not Me, It's You. You're Fired'
    Marketing Daily, Vanessa Horwell - Friday, March 18, 2011
    Four reasons to break up with a client. ...
  • The Charlie Sheen Show, An 'Epic' PR Contest
    Marketing Daily, Vanessa Horwell - Thursday, March 3, 2011
    Is life imitating art, or the other way around? ...
  • PR In The Age Of Plagiarism
    Marketing Daily, Vanessa Horwell - Wednesday, February 9, 2011
    We should be making journalists' lives easier by giving them exactly wh ...
  • What Goes Up Must Come Down
    Marketing Daily, Vanessa Horwell - Tuesday, January 25, 2011
    The Council of PR Firms is really upbeat about where our indust ...
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