- Tracking What Matters: A New Mindset For Evaluating PR
Marketing: Travel, Vicky Hastings - Tuesday, April 23, 2013
Numbers don't tell the full story, it turns out. After considering circulati ...
- Mash-Up: Mobile, Local and Social Content Come Together
Marketing: Travel, Vicky Hastings - Monday, March 25, 2013
As search engine optimization and marketing evolve to become mobile, local a ...
- Making The Most Of Your New Media Budget, Part 3
Marketing: Travel, Vicky Hastings - Monday, December 24, 2012
Part Three: Storytelling Through Numbers ...
- Making The Most Of Your New Media Budget, Part 2
Marketing: Travel, Vicky Hastings - Monday, November 26, 2012
Since more than 90% of travel planning is done online, having ...
- Making The Most Of Your New Media Budget, Part 1
Marketing: Travel, Vicky Hastings - Tuesday, October 23, 2012
Part One: Narrowcasting Your Target Audience For Optimum Results: Knowing that mu ...
- PR Ethics: Pay-For-Play Poses Conflicts
Marketing: Travel, Vicky Hastings - Monday, September 24, 2012
Providing freebies, or "comps," to travel writers has been a long-time destinati ...
- Are You Compromising Your Social Media Program? Common Travel Brand Mistakes
Marketing: Travel, Vicky Hastings - Monday, August 27, 2012
Social media has given consumers a more intimate and direct opportunity ...
- Setting The Record Straight: 5 Common Misconceptions About Instagram
Marketing: Travel, Vicky Hastings - Monday, July 23, 2012
With the ability to take great pictures on their phones, travelers a ...
- 8 Email Takeover Tips
Marketing: Travel, Vicky Hastings - Monday, June 25, 2012
Savvy travel marketers know advertising in newspaper and magazine email newsletters generat ...
- Test Your Tourism PR IQ
Marketing: Travel, Vicky Hastings - Monday, May 28, 2012
Think you're up to date on how to manage travel public relatio ...
- 8 Tips For Landing A Dream Travel Story: 3 Editors Dish
Marketing: Travel, Vicky Hastings - Monday, April 23, 2012
Savvy PR professionals plan their media outreach based on deadlines of t ...
- Get Ready, Brands: Facebook Is Switching It Up
Marketing: Travel, Vicky Hastings - Monday, March 26, 2012
Remember a few years ago when managing a company's Facebook page w ...
- Beyond R&R: How Travel Can Save the World
Marketing: Travel, Vicky Hastings - Monday, February 27, 2012
Vacations benefit everyone. Whether they're modern-day Marco Polo trips traversing thousands ...
- No Sweat! Tips For Shaping Up Your 2012 Tourism PR Program
Marketing: Travel, Vicky Hastings - Monday, January 23, 2012
Their bags are packed and they're ready to go. Yes, tourism ...
- Cheers! Here's A Toast To Cele-cations
Marketing: Travel, Vicky Hastings - Tuesday, December 27, 2011
Dan and three golfing buddies played the Pebble Beach courses on h ...
- At Your Service: Facebook Takes On Role Of Travel Concierge
Marketing: Travel, Vicky Hastings - Monday, November 28, 2011
Remember Michael J. Fox in the 1990 movie "For Love Or Money ...
- Go Green And Give 'Em Something To Talk About: An Open Letter To Marketers
Marketing: Travel, Vicky Hastings - Monday, October 24, 2011
Are your ears burning? They should be, because your colleagues have be ...
- Newfangled Fams Inspire Media Relations Makeovers
Marketing: Travel, Vicky Hastings - Tuesday, September 27, 2011
The recipe for press trips, a longtime staple of tourism marketing, h ...
- Keep Hitting Send
Marketing: Travel, Vicky Hastings - Monday, August 29, 2011
With social media successfully connecting consumers and brands, it might be tempti ...
- Hook 'Em With Feeling: 5 Tips For Building Tourism Brand Loyalty
Marketing: Travel, Vicky Hastings - Tuesday, May 31, 2011
Make sure you provide a remarkable travel experience. That's essential. Then foll ...
