- Troubles With TV's 9/11 content
TV Watch, Wayne Friedman - Friday, September 8, 2006
In boxing terms, ABC's "The Path to 9/11" and CBS' "9/11" ha ...
- Couric Rockets 'CBS Evening News' To No. 1
MediaDailyNews, Wayne Friedman - Thursday, September 7, 2006
So far, Katie Couric is worth every penny of her $15 million-a-ye ...
- Lions Gate's $130 Mil. To Initiative Media
MediaDailyNews, Wayne Friedman - Thursday, September 7, 2006
Bolstering up its entertainment accounts, Interpublic Group of Cos.' Initiative Media pick ...
- MyNetworkTV Off To Slow Start
MediaDailyNews, Wayne Friedman - Thursday, September 7, 2006
MyNetworkTV, the new mini-network from Fox, is off to a slow start--mo ...
- Boomerang: TV Firms' Political Contributions Come Back As Media Buys
TV Watch, Wayne Friedman - Thursday, September 7, 2006
Almost half of all the $15.2 million in entertainment contributions politicians a ...
- Freston Out At Viacom, Investors See Uncertainty
MediaDailyNews, Wayne Friedman - Wednesday, September 6, 2006
Tom Freston is out at Viacom. The Viacom CEO will be replac ...
- In The Viacom-MTV Playground, Is Redstone Cool Leader Or Bully?
TV Watch, Wayne Friedman - Wednesday, September 6, 2006
Tom Freston's longstanding status in fronting the house band at Viacom In ...
- Advertisers Weigh 9/11 Options
MediaDailyNews, Wayne Friedman - Tuesday, September 5, 2006
It's decision time for advertisers--how to deal with the fifth anniversary ...
- RPA Grabs MGM's Media, Palisades Is Out
MediaDailyNews, Wayne Friedman - Tuesday, September 5, 2006
In a sudden turn of events last week, Metro-Goldwyn-Mayer Studios abruptly shift ...
- MTV's Video Music Awards Turn Down Viewer Volume
TV Watch, Wayne Friedman - Tuesday, September 5, 2006
Has MTV been YouTubed and MySpaced out of some "Video Music Award ...
- NBC Flips New Wednesday Comedies
MediaDailyNews, Wayne Friedman - Friday, September 1, 2006
Some last-minute tinkering of NBC's prime-time schedule will flip two new Wednesday-nig ...
- HD To Be: Kagan Pegs High Def At 81% By 2011
MediaDailyNews, Wayne Friedman - Friday, September 1, 2006
Expect the HDTV sales to soar over the next five years--penetrating mo ...
- Branded Entertainment Comes Cheaper Than You Think
TV Watch, Wayne Friedman - Friday, September 1, 2006
Ready to do some high-profile, high-priced branded entertainment deals? Cut back ...
- MTV Closes Chapter On Ad Sales Saga, Names Close
MediaDailyNews, Wayne Friedman - Thursday, August 31, 2006
Making good on its promise to fill its top ad sales positi ...
- Twentieth Launches Ad-Free Game Show On Fox Stations
MediaDailyNews, Wayne Friedman - Thursday, August 31, 2006
Fox is full of surprises. A group of nine Fox-owned stations, MyNetwork ...
- GM And Other Advertisers Pull Out Of A Racy 'Survivor'
TV Watch, Wayne Friedman - Thursday, August 31, 2006
General Motors' is leaving the "Survivor" chase--but it has nothing to ...
- Couric Slims Down for CBS' Promo Magazine, But Should CBS Be Beefing Up Instead?
TV Watch, Wayne Friedman - Wednesday, August 30, 2006
Feasting on a marketing blitz in taking over "The CBS Evening New ...
- GAO Says White House Anti-Drug Campaign Hasn't Worked
MediaDailyNews, Wayne Friedman - Monday, August 28, 2006
This is your brain. This is your brain on drugs. And th ...
- ABC Pushes Apollo Candy Bar On 'Lost'
MediaDailyNews, Wayne Friedman - Monday, August 28, 2006
Move over, Cadbury and Hershey candy bars. One of your little-known, perha ...
- Even The Emmys Are Bearable With Flick Of A Finger
TV Watch, Wayne Friedman - Monday, August 28, 2006
NBC should wish its Emmys results were a harbinger for business duri ...
- CBS Promo Brings Billboards To Life On Cell Phones
MediaDailyNews, Wayne Friedman - Friday, August 25, 2006
Think "Minority Report" without Tom Cruise. CBS will now add video a ...
- Nielsen: Hispanic, Asian TV Homes Growing
MediaDailyNews, Wayne Friedman - Friday, August 25, 2006
A day after Nielsen Media Research said the overall U.S. TV househo ...
- The CW: Free To Be... Another Network Looking For Green
TV Watch, Wayne Friedman - Friday, August 25, 2006
The dominant color of the new CW network is green. There ...
- Nielsen Raises U.S. Household Estimate Slightly
MediaDailyNews, Wayne Friedman - Thursday, August 24, 2006
Nielsen Media Research says the estimated universe of U.S. TV households wi ...
- Cable Gains In Program Ratings, Wary Of Commercial Ratings
MediaDailyNews, Wayne Friedman - Thursday, August 24, 2006
So what if this season doesn't boast a big broadcast hit? Mo ...
- In Risky Move, 'Survivor' Cast Will Team Up Along Racial Lines
TV Watch, Wayne Friedman - Thursday, August 24, 2006
CBS' "Survivor" is doing whatever any aging reality show needs to ...
- GroupM Adds Another: Mandel -- MediaCom Vet Moves Upstairs
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, August 23, 2006
Jon Mandel, one of Madison Avenue's most colorful and influential media-buying executive ...
- Fox's 'Vanished' and 'Prison Break' Can't Escape Low Ratings
MediaDailyNews, Wayne Friedman - Wednesday, August 23, 2006
Fox's new drama "Vanished" and its returning hit, "Prison Break," kicked o ...
- Media Lesson From Paramount Pictures: Behavior Means Business
TV Watch, Wayne Friedman - Wednesday, August 23, 2006
The movie business, like the TV business, is always about equal amoun ...
- Must Me TV: NBC Mulls Personalization
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, August 22, 2006
All business is personal. Given the surge of personalized TV media, N ...