- Paved With Gold: Oscar Advertisers Keep Coming Back
MediaDailyNews, Wayne Friedman - Thursday, February 15, 2007
TV advertisers that buy time in the Oscar broadcast continue to ...
- The Real Bottom Line For Streaming Video
TV Watch, Wayne Friedman - Thursday, February 15, 2007
What's your average cable or broadcast network really pulling in advertising-wise f ...
- NASCAR Drives Marketing: Web Spots Run Before Daytona 500
MediaDailyNews, Wayne Friedman - Wednesday, February 14, 2007
NASCAR, the second-highest TV-rated sport next to the NFL, is back th ...
- CBS Scores With 'Rules,' Fox Rules With '24'
MediaDailyNews, Wayne Friedman - Wednesday, February 14, 2007
CBS is breaking the rule that launching a traditional sitcom needs lo ...
- BBC America: Looking To Bust Out
TV Watch, Wayne Friedman - Wednesday, February 14, 2007
You always had to wonder why the BBC wasn't a bigger de ...
- Covering All Bases: CBS RIOT Sells Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, February 13, 2007
CBS has announced the creation of a locally targeted cross-platform ad-selling divisi ...
- Viacom Cuts 250 Jobs From MTV Nets
MediaDailyNews, Wayne Friedman - Tuesday, February 13, 2007
Viacom Inc. announced it is laying off hundreds of employees--adding to t ...
- Sing Out: CBS Sees 20% Ratings Rise In Grammys
MediaDailyNews, Wayne Friedman - Tuesday, February 13, 2007
CBS hit a high note Sunday night--"49th Grammy Awards" were up mo ...
- MTV Dismisses 250 Staffers, San Diego Chargers Fire One
TV Watch, Wayne Friedman - Tuesday, February 13, 2007
The TV business is just like football: Tackling and blocking is necessa ...
- Cartoon Network Exec Resigns In Wake Of Boston Brouhaha
Marketing Daily, Wayne Friedman - Monday, February 12, 2007
[Entertainment] The fallout over guerrilla marketing efforts in Boston for "Aqua Te ...
- Biking Accident: Discovery Nixes Cycling Sponsorship
MediaDailyNews, Wayne Friedman - Monday, February 12, 2007
There is more fallout from the firing of Discovery Networks' President Bil ...
- Cartoon Net EVP Resigns Over Marketing Snafu
MediaDailyNews, Wayne Friedman - Monday, February 12, 2007
The fallout over Cartoon Network's guerrilla-marketing efforts for "Aqua Teen Hunger Forc ...
- ABC Owns Thursday, Fox Continues To Struggle
MediaDailyNews, Wayne Friedman - Monday, February 12, 2007
It's the oldest reality show, but "Survivor: Fuji" still scores for CB ...
- Pay-Per-View: The TV Business That Time Almost Forgot
TV Watch, Wayne Friedman - Monday, February 12, 2007
In an age of new digital video venues, the almost forgotten ...
- The Good News: Tribune's 4Q Profits Rose 81%
MediaDailyNews, Wayne Friedman - Friday, February 9, 2007
Tribune Co.'s future ownership may be up in the air, but t ...
- Good News For Business: It's All Friendly At Fox
TV Watch, Wayne Friedman - Friday, February 9, 2007
Rupert Murdoch wants the forthcoming Fox Business Channel to be "more busine ...
- The Mouse Roared: Disney's 1Q Fiscal Profits Soar
MediaDailyNews, Wayne Friedman - Thursday, February 8, 2007
Walt Disney Co.'s first-quarter fiscal profits zoomed upward--doubling its results from ...
- Big Dipper: News Corp. Earnings Drop, New Net, Fall Ratings Blamed
MediaDailyNews, Wayne Friedman - Thursday, February 8, 2007
Fox's TV business was hard hit from MyNetwork TV start-up costs, a ...
- Candy TV Marketing For Kids: Not illegal, Just Sticky
TV Watch, Wayne Friedman - Thursday, February 8, 2007
TV marketers wouldn't advertise sex-themed or violence-laden products to kids under ...
- It's Official: Zucker NBC CEO, Some Execs To Shift Duties
MediaDailyNews, Wayne Friedman - Wednesday, February 7, 2007
Jeff Zucker, as expected, has been named president/CEO of NBC Universal. ...
- Funny Boy: CBS Scores With Spade's 'Engagement'
MediaDailyNews, Wayne Friedman - Wednesday, February 7, 2007
CBS didn't get all that it wanted from the promotional marriage ...
- When Advertising Sparks Fly: The Super Bowl's 'Electrifying' Profile
TV Watch, Wayne Friedman - Wednesday, February 7, 2007
When is the word "electrifying" not so "terrifying"? Apparently when that wo ...
- Super Bowl Audience Expected to Top 93 Million
Marketing Daily, Wayne Friedman - Tuesday, February 6, 2007
[Media] The big game is still the big draw. Sunday night's showdo ...
- Executive Shuffle: Discovery Communications Sees Top Brass Depart
MediaDailyNews, Wayne Friedman - Tuesday, February 6, 2007
A major reshuffling from new Discovery Communications President/CEO David Zaslav means th ...
- Blockbuster: Best Super Bowl Ratings In 7 Years
MediaDailyNews, Wayne Friedman - Tuesday, February 6, 2007
It's 41 years old--and still an audience favorite. Early Nielsen data sho ...
- TV's Rare Breed: Network Execs With Walls Of Clear Glass
TV Watch, Wayne Friedman - Tuesday, February 6, 2007
Ben Silverman, the executive producer of shows such as NBC's "The Offi ...
- Viacom To YouTube: Take Us Down
MediaDailyNews, Wayne Friedman - Monday, February 5, 2007
It's no-go time. Viacom will stop working with YouTube to help promo ...
- ABC Grabs Thursday For First Sweeps Night
MediaDailyNews, Wayne Friedman - Monday, February 5, 2007
Fox and CBS reigned last month, but ABC is in fighting mo ...
- Super Bowl Winners: The Colts, The Rain, Sloppy Ads
TV Watch, Wayne Friedman - Monday, February 5, 2007
The Super Bowl had many predictable results -- the business of t ...
- First And None: CBS Sells Out Big Game
MediaDailyNews, Wayne Friedman - Friday, February 2, 2007
CBS has closed the selling of the Super Bowl to advertisers wi ...