- Disney Channel Wins Record Viewership With Modest Commercial Commotion
TV Watch, Wayne Friedman - Wednesday, August 29, 2007
History was made this summer by a cable network -- but ...
- Scatter Market Sizzles, Network Ad Rates Rise Double-Digits Over Upfront
MediaDailyNews, Wayne Friedman - Tuesday, August 28, 2007
The fourth-quarter scatter market continues to be hot, according to media agen ...
- First Look: ABC Ramps Up Previews For Fall
MediaDailyNews, Wayne Friedman - Tuesday, August 28, 2007
ABC is putting its marketing muscle behind its new shows, offering ...
- Thumbing Your Way Through A Program Negotiation
TV Watch, Wayne Friedman - Tuesday, August 28, 2007
TV program deals can fall through the cracks, with participants losing the ...
- Forty Days, Forty Kids, No Adults, And Some Trusting Marketers
TV Watch, Wayne Friedman - Monday, August 27, 2007
CBS's "Kid Nation" will be looking for TV advertisers that aren't kiddi ...
- Are Big-Rated TV Events Still Big For Marketers?
TV Watch, Wayne Friedman - Tuesday, August 21, 2007
Start your Olympic motor -- but leave it in neutral. It's nev ...
- Marketing Push: Promo Efforts For Fall Lineup Get Early Buzz
MediaDailyNews, Wayne Friedman - Monday, August 20, 2007
With a month to go before the onslaught of the new fa ...
- Broadcast Ratings Down, But Scatter Market Is Up
MediaDailyNews, Wayne Friedman - Monday, August 20, 2007
Even Fox's "So You Think You Can Dance," which got its highe ...
- MTV Networks Sees Video Games As Tie-In With TV
MediaDailyNews, Wayne Friedman - Friday, August 17, 2007
It's a business opportunity that some of the bigger Internet social network ...
- Syndie Shows Score Big This Summer
MediaDailyNews, Wayne Friedman - Friday, August 17, 2007
TV's syndication business would like you to know the summer doesn't a ...
- TV Ratings: The Future Is Less, Not More
TV Watch, Wayne Friedman - Friday, August 17, 2007
Super-niche entertainment with microscopic viewer numbers will mean viewer numbers won't matt ...
- Net Reach: MyFox Web Now Available To 160 Stations
MediaDailyNews, Wayne Friedman - Thursday, August 16, 2007
In order to streamline its Internet presence among station affiliates, Fox wi ...
- Reality Shows Score For NBC
MediaDailyNews, Wayne Friedman - Thursday, August 16, 2007
NBC won Tuesday night with its tag team of reality shows. "Singi ...
- Nickelodeon's Food, Mattel's Toys: Kids' Staples No More
TV Watch, Wayne Friedman - Thursday, August 16, 2007
Two kids' entertainment companies, Nickelodeon and Mattel, are cutting back on wh ...
- TV Time-Shifting Boon To Key Demo Numbers
MediaDailyNews, Wayne Friedman - Wednesday, August 15, 2007
Prime-time programs continue to benefit from time-shifting technology--with many top local ...
- Cable Crunch: Less Bandwidth, More Problems
MediaDailyNews, Wayne Friedman - Wednesday, August 15, 2007
The crunch in adding new high-end TV services, such as HDTV, onli ...
- HBO's 'John' Couldn't Hang Ten -- Or Climb Mount Sopranos
TV Watch, Wayne Friedman - Wednesday, August 15, 2007
HBO can surf the waves well with low-rated and critically positive ...
- Amiable Divorce: The N, Noggin Split, Get Own Networks
MediaDailyNews, Wayne Friedman - Tuesday, August 14, 2007
MTV Networks wants to deepen its efforts with kids and teenagers ...
- Football Doesn't Score For NBC, CBS Wins Sunday
MediaDailyNews, Wayne Friedman - Tuesday, August 14, 2007
Sunday Night Football is drawing half the audience it did a ye ...
- Steal This TV Show -- And Please Talk About It With Your Friends
TV Watch, Wayne Friedman - Tuesday, August 14, 2007
Some $100 million has been spent on entertainment piracy. Yet every ye ...
- Oxygen May Be Smart Buy For NBCU
MediaDailyNews, Wayne Friedman - Monday, August 13, 2007
Is NBC Universal pursuing the Oxygen cable network? A deal may ...
- Big-Time Syndication Pioneer Gave Hopes To Little Guy With Big Idea
TV Watch, Wayne Friedman - Monday, August 13, 2007
You think of Merv Griffin in the 1980s and 1990s and y ...
- Court Slaps DirecTV: Can't Make HD Claims Or Run 2 Spots
MediaDailyNews, Wayne Friedman - Friday, August 10, 2007
DirecTV can no longer run commercials that claim: "For an HD pictu ...
- DirecTV: 2Q Net Income Slips, Program Upgrades On Horizon
MediaDailyNews, Wayne Friedman - Friday, August 10, 2007
As DirecTV shifts to a new owner, the company witnessed a sl ...
- Make Some 'Mad Men' Happy: Put Commercials Inside TV Shows
TV Watch, Wayne Friedman - Friday, August 10, 2007
So now we get it. When people talk of branded entertainment a ...
- TVB's New ePort Biz Makes Media Proposals One-Stop Shopping
MediaDailyNews, Wayne Friedman - Thursday, August 9, 2007
The Television Bureau of Advertising (TVB) said 21 broadcast groups and t ...
- News Corp. Watches Cable Soar, TV, Film Revs Drop
MediaDailyNews, Wayne Friedman - Thursday, August 9, 2007
News Corp., the new prospective owner of Dow Jones & Co., show ...
- Cablevision: Digital Video Subs Slows, Verizon Proves Aggressive Rival
MediaDailyNews, Wayne Friedman - Thursday, August 9, 2007
Cablevision's financial future is getting cloudy. The big factors--a private buyout b ...
- Fox Interactive Posts First Full Year Of Profitability
Online Media Daily, Wayne Friedman - Thursday, August 9, 2007
News Corp., in its quarterly earnings call, reported that Fox Interactive Medi ...
- Good Solid Cable Ratings: Nothing Greedy About That
TV Watch, Wayne Friedman - Thursday, August 9, 2007
Good cable programming gets through to the right viewers usually the fir ...