- Why Network Ratings Are Down
TV Watch, Wayne Friedman - Friday, May 25, 2007
This season, there is a lot of blame going around about t ...
- Auto, Real Estate Drag On TV Advertising In First Quarter
Marketing Daily, Wayne Friedman - Thursday, May 24, 2007
[Analysis] Broadcast TV advertising was predictably down in the first quarter--some 5. ...
- Upfront Stalls Over Commercial Ratings
MediaDailyNews, Wayne Friedman - Thursday, May 24, 2007
The TV upfront advertising market is nowhere near to moving in t ...
- TV Spending Falls 5.3%, Auto, Real Estate Are Culprits
MediaDailyNews, Wayne Friedman - Thursday, May 24, 2007
Broadcast TV advertising was predictably down in the first quarter--some 5.3% ...
- Sweeps Finale: Fox Wins, But ABC Is Net To Watch
MediaDailyNews, Wayne Friedman - Thursday, May 24, 2007
Fox won the Tuesday night, with a 6.8 rating/18 share. It wi ...
- Cable Networks Ready For Battle -- But On What Front?
TV Watch, Wayne Friedman - Thursday, May 24, 2007
Now it's the eve of upfront market -- and cable networks sti ...
- Clean Sweep: Fox Will Win Season, May Sweeps
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2007
Fox will end up winning the season and May sweeps when t ...
- CAA Boosts Joost Brand Image
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2007
Looking to ramp up its TV brand image, Joost, the high-quality Intern ...
- When TV Series Stop On A Dime -- And No One's Got A Seat Belt On
TV Watch, Wayne Friedman - Wednesday, May 23, 2007
This is the time of year when many TV shows come ...
- House: Hearings On Food Marketing To Kids
MediaDailyNews, Wayne Friedman - Tuesday, May 22, 2007
As if TV networks don't have enough to worry about when ...
- Sweeps: 'Housewives' Finale Perks Up Ratings, ABC Wins Night
MediaDailyNews, Wayne Friedman - Tuesday, May 22, 2007
The "Desperate Housewives" season finale perked up to a 7.0 rating amo ...
- Film Companies At Upfront Ready For Their Close-up
TV Watch, Wayne Friedman - Tuesday, May 22, 2007
Do movie companies have the upper hand in this upfront? While networ ...
- Spymac Site Pays Users For Most-Watched Videos
MediaDailyNews, Wayne Friedman - Monday, May 21, 2007
A 5-month-old user-generated site has a unique but obvious approach to payi ...
- Sweeps: Fox Should Keep 18-49 Crown, NBC Drops
MediaDailyNews, Wayne Friedman - Monday, May 21, 2007
Facing the finish line, both ABC and CBS mixed it up ...
- TV At The Retail Level: Don't Go There
TV Watch, Wayne Friedman - Monday, May 21, 2007
With failing TV-based retail ventures behind them, both Discovery Communications and Disn ...
- CW: New Shows, New Ad Positions For Fall
MediaDailyNews, Wayne Friedman - Friday, May 18, 2007
Looking to shake up its prime-time lineup, CW will add three n ...
- 'Idol' Returns To High Ratings, CBS' 'Price' Is Right
MediaDailyNews, Wayne Friedman - Friday, May 18, 2007
Fox may have righted its ship somewhat on Wednesday with "American Idol ...
- TV's New Upfront Shows: Copycats, Gossiping Women And Geeks
TV Watch, Wayne Friedman - Friday, May 18, 2007
All the joking, backslapping and boozing is over at the upfronts. N ...
- CBS: Live Plus Three Ratings To Dominate Upfront Negotiations
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2007
Amid the firm fall programming moves CBS made yesterday, the network ...
- New Fox Ratings King: 'House' Beats 'Idol'
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2007
Medical drama "House" is rising to new, more powerful ratings levels. B ...
- Big Media's Verdict On Violent TV And Kids: Show Me Where It Hurts
TV Watch, Wayne Friedman - Thursday, May 17, 2007
TV shows, violence, and kids, have always been a misunderstood trio. Wi ...
- Upfront And Personal: ABC Kicks Off 12 New Shows
MediaDailyNews, Wayne Friedman - Wednesday, May 16, 2007
Judging from ABC's massive upfront programming announcement, you would think the netwo ...
- ABC/Sprint Cut Deal: Prime-Time Shows On Cell Phones
MediaDailyNews, Wayne Friedman - Wednesday, May 16, 2007
It's not your father's cell phone. Now, it's watching TV on yo ...
- Park It: Disney Travel Channel Launches
MediaDailyNews, Wayne Friedman - Wednesday, May 16, 2007
In an effort to perk up two business categories--travel and theme parks--Wa ...
- ABC's Lucky Number At This Year's Crap Table: Little Joe
TV Watch, Wayne Friedman - Wednesday, May 16, 2007
Forget the importance of being No. 1 for a TV network. Fo ...
- NBC Fall Lineup: More Dramas, More Faves
MediaDailyNews, Wayne Friedman - Tuesday, May 15, 2007
NBC has one plan for fall--give viewers more bang for their prime-ti ...
- NBC Offers Five New Shows, Still Saves Money
TV Watch, Wayne Friedman - Tuesday, May 15, 2007
NBC will give us five new shows next season -- but may ...
- Upfront Deals Will Use Both Commercial And 'Live Plus Three Day' Ratings
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, May 14, 2007
As the broadcast upfront season begins today with NBC's presentation, buyers a ...
- Fox Forms In-House Ad Agency To Meet News Corp.'s Marketing Needs
MediaDailyNews, Wayne Friedman - Monday, May 14, 2007
Fox looks to have taken a page from the NBC marketing notebook--it ...
- Commercial Ratings Will Not Affect Upfront Revenue, Execs Say
MediaDailyNews, Wayne Friedman - Monday, May 14, 2007
Major TV marketers may be leaning toward a metric of commercial ratin ...