- Cross-Platform Deals: Return To The TV Advertising Future
TV Watch, Wayne Friedman - Tuesday, September 25, 2007
The promise of big-time, cross-platform media deals has always started with televisio ...
- Fox Offers Ad-Free Show Downloads On iTunes
MediaDailyNews, Wayne Friedman - Monday, September 24, 2007
Looking to juice up its fall season--and that of the Apple iTun ...
- What Goes Down, Must Go Up: Network CPMs Rise, As Ratings Plummet
MediaDailyNews, Wayne Friedman - Monday, September 24, 2007
It's a return to the good old days of 1990s network T ...
- Data Shows Broadcast, Not Cable, CPMs Gaining
MediaDailyNews, Wayne Friedman - Monday, September 24, 2007
With the transition to a new TV currency this season, the CP ...
- New Season Hits Viewers Over Head With More Marketing Tricks Than Ever
TV Watch, Wayne Friedman - Monday, September 24, 2007
Two marketing parades will look to move festively and with purpose th ...
- Nielsen: Ad Spend In First Half Of 2007 Tumbles
MediaDailyNews, Wayne Friedman - Friday, September 21, 2007
The latest Nielsen Company report confirms what other research companies have revealed--advertisi ...
- Web First: ABC's Branded Video To Reside On AOL
MediaDailyNews, Wayne Friedman - Friday, September 21, 2007
It's all about brand expansion in the digital world. That's why Disney-A ...
- Nets Debut New Shows, 'Kid Nation' Holds Audience
MediaDailyNews, Wayne Friedman - Friday, September 21, 2007
The new season is just around the corner--but three networks decided ...
- Identifying Product Placement, So You Know The Writer Is Not Involved
TV Watch, Wayne Friedman - Friday, September 21, 2007
"Here it is -- your bottle of Aquafina," a lawyer on a ...
- Rather Sues CBS For $70 Million
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2007
Ex-CBS news anchor Dan Rather has filed a $70 million lawsuit again ...
- NBC Direct Lets Users Download Ad-Supported Shows
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2007
Looking to add another wrinkle in the video digital distribution world, N ...
- 'Kid Nation': Kids Working Along Familiar Reality Show Lines
TV Watch, Wayne Friedman - Thursday, September 20, 2007
The "most talked about series of the fall," according to the C ...
- Oxygen Books Home Depot Via eBay Ad System
MediaDailyNews, Wayne Friedman - Wednesday, September 19, 2007
While other cable networks rail against eBay's online TV advertising system, t ...
- MGM Launches Movie Channel Via DirecTV
MediaDailyNews, Wayne Friedman - Wednesday, September 19, 2007
MGM will launch its own channel, MGM HD, bringing what the compa ...
- Fox Scores With Katrina Drama 'K-Ville'
MediaDailyNews, Wayne Friedman - Wednesday, September 19, 2007
Fox hit the ground running with its new drama "K-Ville," a c ...
- Cable Adds To The Triple Play, Juggling Local Advertising Ball
TV Watch, Wayne Friedman - Wednesday, September 19, 2007
Local advertising sales have long been the armpit end of the busine ...
- One Day Only: NBC Owns Ads On 5 Clear Channel Radio Stations
MediaDailyNews, Wayne Friedman - Tuesday, September 18, 2007
NBC will ramp up awareness for its fall shows with a speci ...
- Emmys Lose Ratings Battle
MediaDailyNews, Wayne Friedman - Tuesday, September 18, 2007
Fox's Emmy Awards show yielded a preliminary 4.3 rating on Sunday nig ...
- TV Award Problem Solved: No More Goddamn Acceptance Speeches
TV Watch, Wayne Friedman - Tuesday, September 18, 2007
"No goddamn wars" seems like a group of strong words. But a ...
- Analysts To Time Warner: Sell AOL
MediaDailyNews, Wayne Friedman - Monday, September 17, 2007
Time Warner's honeymoon with AOL seems to be over, as some analys ...
- Grey Names Myhren Chief Creative Officer
MediaDailyNews, Wayne Friedman - Monday, September 17, 2007
Grey New York has hired Leo Burnett and Wongdoody creative veteran, T ...
- Emmys Hope For Surprises; TV Marketers Make Peace With Predictable
TV Watch, Wayne Friedman - Monday, September 17, 2007
Those Emmy Awards always seemed a little low-rent in the world ...
- FCC Digital Rules May Shut Down Small Cable Companies
MediaDailyNews, Wayne Friedman - Friday, September 14, 2007
Blame the new FCC carriage rules. Small cable operators will go o ...
- Bain: Euro TV Slow To Use Digital Platforms
MediaDailyNews, Wayne Friedman - Friday, September 14, 2007
Global content creators take note--European TV consumers will get their share ...
- Radio As TV, With Helping Hand Of Internet
TV Watch, Wayne Friedman - Friday, September 14, 2007
t didn't take much. All I saw was one brief line fr ...
- Boffo At Box Office: MindShare To Handle Media For Summit
MediaDailyNews, Wayne Friedman - Thursday, September 13, 2007
MindShare will handle media buying and planning for the newly revamped stud ...
- 'Loser' Is Winner For NBC
MediaDailyNews, Wayne Friedman - Thursday, September 13, 2007
Two weeks before the official opening of the new broadcast year, N ...
- People Hate TV; TV Producers Hate Network Notes
TV Watch, Wayne Friedman - Thursday, September 13, 2007
On the eve of the new TV year, a just-released poll sa ...
- Syndie Season: Tabloids Outdo Comedies
MediaDailyNews, Wayne Friedman - Wednesday, September 12, 2007
The syndication TV season opened on Monday with two clear winners ...
- Singer Spears Ratings For VMA
MediaDailyNews, Wayne Friedman - Wednesday, September 12, 2007
A wobbly Britney Spears on your TV show is better than ...