- Olbermann Is Back: Garners Decent Numbers On Current TV
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2011
Current TV's "Countdown With Keith Olbermann" is back on cable. He h ...
- Shetty Leads Hill Holliday Strategy Group
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2011
Boston-based Hill Holliday said it would combine brand planning, media, and conte ...
- An Independent Hulu Would Still Be Holding Its Hands Out
TV Watch, Wayne Friedman - Thursday, June 23, 2011
Hulu needs to be an independent company so it can compete ...
- Broadcast Bonanza: TV, Radio Boost GDP, Jobs
MediaDailyNews, Wayne Friedman - Tuesday, June 21, 2011
An NAB-commissioned media study says local radio and television broadcasting -- dire ...
- 2012: TV Political Ad Buys Predicted To Hit $3B
MediaDailyNews, Wayne Friedman - Tuesday, June 21, 2011
Moody's Investors Service says political advertising revenue for those pure-play broadcasters c ...
- Good Cable News: Keith Olbermann Gets Promotional Help From Other Cable News Competitors
TV Watch, Wayne Friedman - Wednesday, June 22, 2011
Where are the best places to promote Current TV's new "Countdown wi ...
- Acme Enjoys Slight $3.5 Rev Uptick
MediaDailyNews, Wayne Friedman - Monday, June 20, 2011
TV broadcaster Acme Communications says automotive advertising appears to be softer ...
- 'Falling Skies' Earns 6M Viewers In Debut
MediaDailyNews, Wayne Friedman - Monday, June 20, 2011
TNT's sci-fi drama "Falling Skies" pulled in the best ratings for ...
- Always Pledging Allegiance, Before All Entertainment -- Or None At All
TV Watch, Wayne Friedman - Tuesday, June 21, 2011
Why are we only talking about the pledge of allegiance to o ...
- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- New Metric Measures Ad Effectiveness, Distracting Influences
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
Are TV viewers tuning away from your commercial to another channel, ...
- Cable's Big Headlines This Upfront: Continued Good News, Or A More Complex Story?
TV Watch, Wayne Friedman - Monday, June 20, 2011
This TV headline looks good: For the first time, cable networks grabb ...
- NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bun ...
- Puck Up: NHL Cup Final Scores Top Numbers
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Game seven of NBC's "NHL Stanley Cup Finals" did its job ...
- Cable Operators Head To The Clouds -- Will Addressable Ads Come Along?
TV Watch, Wayne Friedman - Friday, June 17, 2011
Cable system operators are finally moving to a point where the descripti ...
- Kantar, Experian Team To Integrate Better Demo Data
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
Looking to give advertisers better targeting, Kantar Media is partnering with Experi ...
- Estimated 33% of Viewers Multitask While Watching TV
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
About one-third of U.S. viewers multitask while watching TV from live ...
- Current TV Looks To Olbermann For Buzz In Sleepy Summer Season
TV Watch, Wayne Friedman - Thursday, June 16, 2011
Television always looks for the out-of-nowhere hits in the sometimes-sleepy summer perio ...
- Heavy Streaming Video Viewers Watch Less TV, Nielsen Says
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
The Nielsen Company now says streaming of Internet video may come ...
- McGraw-Hill Puts Broadcast Biz Up For Sale
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
Looking to focus on its core brands -- which include financial servic ...
- Nets Gain Time-Shifted Viewers, CBS Leads
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
CBS, the strongest TV network in terms of overall viewers, said ...
- Actors' Salaries Vs. Viewer Value: Finding The Right Formula
TV Watch, Wayne Friedman - Wednesday, June 15, 2011
Low salaries for well-known actors? How should the average TV viewer fe ...
- Cartoon Network Utilizes Rentrak's Expanded Kids' Measurement Service
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
Rentrak is expanding its on-demand measuring service to include kids' programming, wi ...
- Ad Revs Perk Up 4.4%, Cable TV Spend Skyrockets
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
The U.S. advertising economy continued to grow in the first quarter ...
- Negative Publicity: Enough For All TV Shows And Movies To Share
TV Watch, Wayne Friedman - Tuesday, June 14, 2011
A couple of years ago, a TV network marketing executive lamented ...
- Money Tree: TV Advertising Hits Nearly $19 Billion
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
In the strong digital age, television advertising continues to thrive -- n ...
- Women Love ABC, Network Strong on Dramas, Soaps
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
ABC is a great network for targeting women, notes Horizon Media. It ...
- Programmers Look to Capture Viewers' Minds When Promotional Defenses Are Down
TV Watch, Wayne Friedman - Monday, June 13, 2011
Take down the filters, and your ratings will go up. That's o ...
- Upfront Upswing: CBS Grabs $2.5B, ABC Inks $2.3B, NBC Lands $1.7B; Cable Expected To Hit $9B
MediaDailyNews, Wayne Friedman - Thursday, June 9, 2011
Overall, broadcast networks' prime-time inventory look to gain around 3% to ...
- Broadcast Net Shows Still Lead Ratings Race
MediaDailyNews, Wayne Friedman - Thursday, June 9, 2011
Network program ratings may be getting smaller, and cable ratings may ...