- FTC: TV Need Not Disclose Product Placements
MediaDailyNews, Wendy Davis - Friday, February 11, 2005
The advertising industry apparently dodged a bullet when the U.S. Federal Tra ...
- FTC: TV Networks Need Not Disclose Product Placements
Online Media Daily, Wendy Davis - Friday, February 11, 2005
The advertising industry apparently dodged a bullet when the U.S. Federal Tra ...
- 'Traditional' Marketers To Boost Share Of Online Ad Spending, Web Publishers Predict
Online Media Daily, Wendy Davis - Thursday, February 10, 2005
Web publishers expect so-called "traditional" marketers to spend 20 percent more ...
- Online Publishers: 'We're Not Keeping Up With Demand For Video'
MediaDailyNews, Wendy Davis - Wednesday, February 9, 2005
Fueled by the rise in high-speed Web access, the majority of Intern ...
- OPA: Publishers Not Keeping Up With Demand For Online Video
Online Media Daily, Wendy Davis - Wednesday, February 9, 2005
Fueled by the rise in high-speed Web access, the majority of Intern ...
- Merrill Lynch Gives AOL Parent A 'Buy' Rating
Online Media Daily, Wendy Davis - Tuesday, February 8, 2005
Merrill Lynch on Monday issued a report giving America Online's parent compa ...
- Kelsey: Branding And Direct Fusing Online
Online Media Daily, Wendy Davis - Monday, February 7, 2005
The differences between campaigns aimed at building brand awareness and those wi ...
- OPA To Congress: Spy Act Should Exclude Cookies
Online Media Daily, Wendy Davis - Monday, February 7, 2005
The Online Publishers Association submitted comments to The Committee on Energy a ...
- Webroot Defects From Anti-Spyware Group COAST
Online Media Daily, Wendy Davis - Monday, February 7, 2005
Three weeks after the Consortium of Anti-Spyware Technology Vendors (COAST) announced ...
- DoubleClick Q4 Profits Rise
Online Media Daily, Wendy Davis - Friday, February 4, 2005
Boosted by a strong market for paid search, DoubleClick Thursday reported fourth-quart ...
- Lawmakers To Rewrite 'Spy Act' To Exempt All Cookies
Online Media Daily, Wendy Davis - Thursday, February 3, 2005
In a development that should hearten the online ad industry, lawmakers a ...
- Hitwise: Tax Sites Peak in Popularity
Online Media Daily, Wendy Davis - Tuesday, February 1, 2005
After receiving W-2 statements at the end of January, taxpayers hit t ...
- Study: Online Travel Buyers Favor Airline Tickets
Online Media Daily, Wendy Davis - Monday, January 31, 2005
Travelers who make purchases on the Internet appear to be more like ...
- Study: Local Web Spending Will Rev Up In 05
MediaDailyNews, Wendy Davis - Monday, January 31, 2005
Businesses will increase their online ad spending designed to reach local consume ...
- Study: Local Web Spending Will Rev Up In 05
Online Media Daily, Wendy Davis - Sunday, January 30, 2005
Businesses will increase their online ad spending designed to reach local consume ...
- AOL To Launch Pay-Per-Call Paid Listings
Online Media Daily, Wendy Davis - Thursday, January 20, 2005
America Online will soon offer marketers the chance to display ads ...
- Avenue A/Razorfish: $312 Million In 2004 Billings
Online Media Daily, Wendy Davis - Thursday, January 20, 2005
aQuantive's Avenue A/Razorfish last year accounted for $312 million in domestic onli ...
- SI.com Revamps, Gives Subscribers Free Extras
Online Media Daily, Wendy Davis - Thursday, January 20, 2005
As of today, Sports Illustrated magazine is making more articles available onli ...
- Report: Rich Media's The New Paid Search
Online Media Daily, Wendy Davis - Monday, January 17, 2005
If paid search overshadowed news about online advertising in 2004, look f ...
- 180solutions Updates Software to Combat Secret Installations
Online Media Daily, Wendy Davis - Sunday, January 16, 2005
Adware company 180solutions, under attack by some advocates and the computer securi ...
- Piper Jaffray Upbeat On Yahoo!
Online Media Daily, Wendy Davis - Monday, January 17, 2005
Yahoo! will benefit from an electrified paid search advertising market and increas ...
- OPA: Shopping Sites Gained At Content's Expense Last Month
Online Media Daily, Wendy Davis - Thursday, January 13, 2005
In December, for the third month in a row, consumers increased t ...
- Deutsche Bank: Online Ad Spend Could Grow By 30 Percent In 2005
Online Media Daily, Wendy Davis - Thursday, January 13, 2005
Marketers will increase online ad spending by as much as 30 perce ...
- comScore: Online Retail Snowballed At Year's End
Online Media Daily, Wendy Davis - Monday, January 10, 2005
Internet retailers got a big boost from last-minute shoppers, who increased the ...
- Yahoo! Plugs Targeting Power
Online Media Daily, Wendy Davis - Sunday, January 9, 2005
Web portal Yahoo! will tout its ability to target online ads ...
- DoubleClick Raises Profit Estimate
Online Media Daily, Wendy Davis - Thursday, January 6, 2005
DoubleClick yesterday raised its revenue and profit estimate for last year, d ...
- Bono Reintroduces Controversial 'Spy Act'
Online Media Daily, Wendy Davis - Thursday, January 6, 2005
California Rep. Mary Bono again introduced into Congress on Tuesday a bi ...
- Merrill Lynch Bullish On Paid Search, 'Neutral' On Google
Online Media Daily, Wendy Davis - Thursday, January 6, 2005
Google's market share for paid search in the United States could gr ...
- McAfee: Adware Companies Among Top Nuisances of 2004
Online Media Daily, Wendy Davis - Tuesday, January 4, 2005
As the word "adware" became part of the public lexicon last yea ...
- Internet Companies Face Additional Regulation, Court Battles, In Year Ahead
Online Media Daily, Wendy Davis - Monday, January 3, 2005
The Internet's reputation as the Wild West of media might be fadin ...
