- Web Publishers Struggle To Meet Advertisers' Demand For Streaming Video
Online Media Daily, Wendy Davis - Friday, September 30, 2005
While the Internet boasts millions of Web pages on which marketers c ...
- Just An Online Minute...Mainstream Media Takes A Web Page From Blogosphere
Just An Online Minute, Wendy Davis - Thursday, September 29, 2005
For at least the last six months, much of the talk abo ...
- Yahoo! CMO: Web Ads Mesh Branding, Direct
Online Media Daily, Wendy Davis - Thursday, September 29, 2005
Online advertising allows companies to meld branding and direct response in t ...
- Creatives: TV Ads Wrong For Web
Online Media Daily, Wendy Davis - Thursday, September 29, 2005
Thirty-second TV ads often tell a story, or a joke, to ...
- Carat's Verklin Reaches Out, Embraces Micro Planning
MediaDailyNews, Wendy Davis - Wednesday, September 28, 2005
Instead of waiting for an imminent future where digital media is t ...
- Searching For A New Way To Promo, UPN Googles 'Chris,' Ads Yet To Come
MediaDailyNews, Wendy Davis - Wednesday, September 28, 2005
UPN's decision to Webcast the new prime-time series "Everybody Hates Chris" ...
- Kramer: CBS Extends TV To Web With Blogs, Streams, Actor Interviews
Online Media Daily, Wendy Davis - Wednesday, September 28, 2005
The decision to allow Google to Webcast the new UPN TV sh ...
- Carat's Verklin, Samsung's Weedfald Differ On Web Strategies
Online Media Daily, Wendy Davis - Wednesday, September 28, 2005
Media buyers should reconsider what has long been a goal: reaching ...
- Just An Online Minute... Samsung VP: Web Creates "Paradigm Shift"
Just An Online Minute, Wendy Davis - Tuesday, September 27, 2005
The Internet hasn't just transformed how people communicate, find information or acce ...
- Ad Execs: Web Must Mature To Gain Market Share
Online Media Daily, Wendy Davis - Tuesday, September 27, 2005
Before the Internet can capture a larger proportion of ad dollars, technolo ...
- Pew: Broadband Adoption Lags
Online Media Daily, Wendy Davis - Monday, September 26, 2005
The demand for broadband service has slowed in the last three year ...
- The New York Times Hawks Print Subscriptions On Web
Online Media Daily, Wendy Davis - Friday, September 23, 2005
The New York Times Co. was responsible for 9.2 percent of impressio ...
- Just An Online Minute... The Times' Bizarre New Wall
Just An Online Minute, Wendy Davis - Thursday, September 22, 2005
This week, the day after The New York Times started charging reade ...
- Yahoo! Hires Carat Vet
Online Media Daily, Wendy Davis - Thursday, September 22, 2005
Yahoo! Search Marketing has hired Carat veteran Ron Belanger to advise markete ...
- Local Search To Reach $4.07 Billion By 2010
Online Media Daily, Wendy Davis - Wednesday, September 21, 2005
The local online ad spend will climb to $4.78 billion next yea ...
- E-Mail Deliverability Rates Climb To 95.7 Percent
Online Media Daily, Wendy Davis - Wednesday, September 21, 2005
E-mails sent by retailers achieved a delivery rate of 95.7 percent ...
- Just An Online Minute... RSS Users Newshounds, Not Tech Fiends
Just An Online Minute, Wendy Davis - Tuesday, September 20, 2005
While users of Really Simple Syndication are frequently considered early adapters, n ...
- Avenue A/Razorfish Names Kokich President
Online Media Daily, Wendy Davis - Tuesday, September 20, 2005
Online ad agency Avenue A/Razorfish has promoted Clark Kokich to the new ...
- Nielsen//NetRatings: Online Impressions Surge Nine Percent In August
Online Media Daily, Wendy Davis - Monday, September 19, 2005
The number of online display impressions soared to 112.1 billion last mont ...
- Just An Online Minute... The AOL-Time Warner-Microsoft?
Just An Online Minute, Wendy Davis - Thursday, September 15, 2005
In a summer of consolidation rumors, today's New York Post reports th ...
- 180Solutions Hit With Lawsuit
Online Media Daily, Wendy Davis - Thursday, September 15, 2005
Adware company 180solutions was sued this week in federal court for alleged ...
- Atlas: Conversions Peak During Normal Waking Hours
Online Media Daily, Wendy Davis - Wednesday, September 14, 2005
Web users who view display ads during the workday and early eveni ...
- Just An Online Minute...Geico Still Spinning Courtroom Loss
Just An Online Minute, Wendy Davis - Tuesday, September 13, 2005
In a bizarre turn of events, Geico has now started sending cease-and-desi ...
- iProspect: Marketers Say SEO Outperforms SEM
Online Media Daily, Wendy Davis - Tuesday, September 13, 2005
Online marketers think their search optimization efforts, aimed at ensuring that the ...
- Carat Interactive Rebrands As Carat Fusion
Online Media Daily, Wendy Davis - Monday, September 12, 2005
Carat Interactive today officially changed its name to Carat Fusion. The mo ...
- Yahoo!'s Content Play
Publishing Insider, Wendy Davis - Monday, September 12, 2005
Yahoo! today officially announced its long-awaited entry into original content. ...
- Nielsen//NetRatings Unveils New Audience Counting Method
Online Media Daily, Wendy Davis - Friday, September 9, 2005
Nielsen//NetRatings is expected to unveil today a new way of counting t ...
- Just An Online Minute... Google Settles With Geico
Just An Online Minute, Wendy Davis - Thursday, September 8, 2005
Geico and Google finally settled the remnants of a trademark infringement su ...
- Yahoo!: One In Five Land On Car Sites Via Search
Online Media Daily, Wendy Davis - Thursday, September 8, 2005
The major search engines account for an increasing proportion of visits ...
- Fathom: Keyword Prices Plunge Nine Percent
Online Media Daily, Wendy Davis - Wednesday, September 7, 2005
Led by double-digit declines in the mortgage, telecom, and consumer services categorie ...