William Battino
Member since July 2009Contact William- Managing Partner, Global Communications Sector IBM
- 11 Madison Avenue
- New York New York
- 10010 USA
Articles by William All articles by William
- Beyond Advertising: A Strategic Path To The Digital Consumer in
Online Media Daily on
07/09/2009
Today, the distinctions between advertising and marketing have blurred. As communications increasingly become digital, every contact with a consumer is an opportunity to simultaneously impact your brand while also driving action. New forms of communication must therefore combine the ROI-characteristics of direct marketing with the brand characteristics of traditional advertising.
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