- One Mississippi?
Metrics Insider, Yaakov Kimelfeld - Tuesday, September 17, 2013
As readers of this blog know, at the end of this ye ...
- The Unbearable Lightness Of Branding
Metrics Insider, Yaakov Kimelfeld - Tuesday, August 27, 2013
If your day job involves creating, defending or presenting a media pl ...
- Attribute That!
Metrics Insider, Yaakov Kimelfeld - Tuesday, May 14, 2013
Attribution modeling or path-to-purchase analysis? These concepts are often used in t ...
- Out Of Chaos, The Path To Purchase
Metrics Insider, Yaakov Kimelfeld - Wednesday, April 17, 2013
There is one diagram that any marketer would be capable of sketchi ...
- The Bridges Of Madison Avenue
Metrics Insider, Yaakov Kimelfeld - Tuesday, February 12, 2013
Madison Avenue today is a study in contrast. The media ecosystem h ...
- A Demon Under The Streetlight
Metrics Insider, Yaakov Kimelfeld - Tuesday, January 15, 2013
There's an old joke about a man searching for his car ke ...
- Attribute This
Metrics Insider, Yaakov Kimelfeld - Tuesday, September 18, 2012
To paraphrase the tagline used in commercials by Ally Bank: "Even childr ...
- Bring On The Social Media Impression
Metrics Insider, Yaakov Kimelfeld - Thursday, August 30, 2012
The uncertainty about the future of Facebook has a lot to ...
- A Media Euro: The Other Single Currency Crisis
Metrics Insider, Yaakov Kimelfeld - Tuesday, July 3, 2012
The most recent ARF Audience Measurement conference was titled "The Measurement Crisis ...
- On Other Screens, Other Wonders
Media Magazine, Yaakov Kimelfeld - Friday, December 4, 2009
All media are vehicles for persuasion and influence; TV power, however, wa ...
