- Facebook's Newest Ad Offering
Marketing Daily, Zephrin Lasker - Friday, November 9, 2012
Improving advertising performance on Facebook has long been an issue for advertiser ...
- The world's gone mobile; it's time advertisers followed
Future of Media, Zephrin Lasker - Tuesday, October 2, 2012
For the last two years, there have been more mobile phones shipp ...
- How To Design Great-Looking, High-Performing Mobile Email
Email Insider, Zephrin Lasker - Monday, August 20, 2012
Knowing how to design great mobile email is one of the cornerston ...
- Mobile First In 2012
Marketing Daily, Zephrin Lasker - Thursday, December 1, 2011
If you are a digital marketer, here is a prediction that y ...
- Future Of Digital Marketing: 3-Screen Strategy
Marketing Daily, Zephrin Lasker - Friday, October 28, 2011
How can marketers effectively reach this educated and affluent demographic and ma ...
- The Best Way To Crash The Super Bowl
Marketing Daily, Zephrin Lasker - Monday, February 14, 2011
There was a lot more to this year's Super Bowl commercials th ...
- 4 Trends That Will Shape Q4, Year Beyond
Marketing Daily, Zephrin Lasker - Wednesday, November 3, 2010
If your branding strategy relies on an impersonal banner or TV a ...
- You Should Be Talking To Women
Engage:Moms, Zephrin Lasker - Wednesday, September 1, 2010
Huggies is a great example of a brand leveraging the unique dynami ...
- Endangered Species Watch: Experts
Marketing Daily, Zephrin Lasker - Thursday, August 19, 2010
Marketers need to gain proficiency in multiple disciplines so that they c ...
- In Advertising? Your Job Description's Changed
Marketing Daily, Zephrin Lasker - Monday, August 2, 2010
The next time you sit down to think about what kinds ...
- Zuckerberg Was Partly, Right And Wrong
Marketing Daily, Zephrin Lasker - Tuesday, June 29, 2010
Publishers and advertisers should focus every effort on delivering a personalized experien ...
- Can Social Media Really Be Used for Branding?
Marketing Daily, Zephrin Lasker - Tuesday, June 1, 2010
Marketers must make that fundamental shift to focus on acquiring user da ...
- Privacy Policies: Our Subprime Mortgages
Marketing Daily, Zephrin Lasker - Monday, May 10, 2010
If the larger players don't step up to the plate and innova ...
- How To Make An Online Banner
Marketing Daily, Zephrin Lasker - Tuesday, April 27, 2010
Many advertisers are designing banners that are creative and allow users ...
- Keeping It Simple Isn't Stupid
Marketing Daily, Zephrin Lasker - Friday, April 2, 2010
It's nothing more than asking a direct question, listening to the answe ...
- How To Bee
Marketing Daily, Zephrin Lasker - Thursday, March 18, 2010
Online advertisers must connect with the worker bees while steering clear ...
- Looking Past Shiny New Objects
Marketing Daily, Zephrin Lasker - Thursday, February 25, 2010
When you're developing products and platforms, shiny is great -- but mo ...
- How Not To Build A Ghost Town
Marketing Daily, Zephrin Lasker - Wednesday, December 16, 2009
By following these practices, marketers can drive engaged consumers to their soci ...
- It's Not the Banner, It's the Pricing Model
Online Media Daily, Zephrin Lasker - Tuesday, September 8, 2009
Recession or no recession, there are certain trends that will stand. Accordi ...
- Find The Ideal Time Window
Engage:Moms, Zephrin Lasker - Wednesday, July 15, 2009
The challenge for marketers targeting online moms is multifaceted. First, they ha ...
- Sharks in a Blue Ocean Don't Bite
Online Media Daily, Zephrin Lasker - Wednesday, July 1, 2009
The advertising industry, more than many others, is intimately connected with t ...
- Why Behavioral Targeting Is Bad for Consumers and Advertisers
Online Media Daily, Zephrin Lasker - Wednesday, May 27, 2009
If you heard a tapping sound in the morning hours Friday befo ...
- Branding And ROI: A Symbiotic Relationship
Online Media Daily, Zephrin Lasker - Wednesday, April 1, 2009
More often than not, the discourse about branding and ROI in t ...
- Clearly, Transparency Matters
Performance Insider, Zephrin Lasker - Thursday, February 12, 2009
I read Angie McCloskey's article "Does Transparency In A CPL World Real ...
- The End Of The 'Cheeseburger Diet' For Online Industry
Online Media Daily, Zephrin Lasker - Wednesday, February 11, 2009
Andre Agassi is the only player in history to win all fo ...
- Apples And Eggplants: The Difference Between CPA And CPL Pricing Models
Online Media Daily, Zephrin Lasker - Wednesday, December 3, 2008
With the continued weakness in the advertising market, marketers are shifting the ...
- Here's How To Add Value During A Recession
Online Media Daily, Zephrin Lasker - Monday, October 27, 2008
Our industry more than many others is intimately connected to the econo ...
- Can Agencies Persuade Their Clients To Increase Marketing Budgets In A Recession?
Online Media Daily, Zephrin Lasker - Tuesday, August 26, 2008
Interactive agencies have always been challenged to do more with less. ...
- The Exclusivity Trap
Performance Insider, Zephrin Lasker - Thursday, July 24, 2008
While news exclusives can attract new audiences and help a site gro ...
- It's The Online Lead Generation Glossary
Performance Insider, Zephrin Lasker - Thursday, June 19, 2008
In a media environment filled with stories of downturn this and slowdo ...
